Australia's 3rd Largest Economy

WSBC's Major Business Leader Luncheon: How The New Visitor Strategy Will Change The Way We Market Western Sydney

  • 08-Jun-2017
  • 11:30 - 14:00
  • Novotel Sydney Parramatta, Lennox Ballroom, 350 Church Street, Parramatta, NSW 2150

Registration is closed


Thank you for your interest in attending WSBC's Business Leader Luncheon: How the new visitor strategy will change the way we market western Sydney.  This event is now sold out. To be added to our wait list please contact the WSBC Events Department:


Learn how your business can be part of positioning western Sydney as a 21st century metropolis at the launch of the Western Sydney Visitor Strategy.

Build it and they will come is a fallacy. Around the world there are many ‘white elephants’; testimony to the belief that visitors will arrive as a consequence of the infrastructure, events and activities. How can western Sydney avoid the same fate?

WSBC’s October 2016 Business Leader Luncheon, ‘The Visitor and Cultural Economy, Driving Growth in western Sydney’, identified that there was no mechanism in place for industry and government to collaborate to effectively promote the region at this critical time.

Unifying western Sydney businesses to fund an industry led initiative, and in collaboration with government, WSBC has established the Western Sydney Visitor Network Strategy. The project aims to produce a region-specific visitor marketing approach to not only strengthen the western Sydney visitor economy but to also promote the region as a world class place to work, stay and play.

A strong visitor economy will benefit the businesses and people of western Sydney not only in terms of growth in tourism activities but also indirectly via:

  • capital investment
  • infrastructure
  • supply chain growth
  • employment
  • export growth

The man behind the incredibly successful 100% Pure New Zealand campaign, Ian Macfarlane, has been engaged to help develop the visitor strategy for western Sydney. Ian is also the lead consultant of National Geographic’s smart cities of the world project; and will share key findings of this global study and illustrate the initiatives successful cities have taken to advance their competitiveness.

Also supporting WSBC in strategy development are the founding members of the Western Sydney Visitor Network Project; City of Parramatta, Campbelltown City Council, Parramatta Leagues Club, Penrith Panthers, Rooty Hill RSL, Wet n Wild, Sydney Zoo, Australian Turf Club and Museum of Applied Arts and Science.

WSBC is thrilled to launch the visitor network strategy at our final business leader luncheon for the membership year and share with you the plan that will change the way we market western Sydney.


$5.00 from every ticket sold at this event goes to the WSBC Charity Partner Program, raising funds for our 6 Charity Partners: CareFlight, Children's Medical Research Institute, Parramatta Mission, Northcott Disability Services, Westmead Medical Research Foundation and Ronald McDonald House (Westmead)

Click here for Event Terms & Conditions

Western Sydney Visitor Network Project Founding Members

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