Digital marketing is now the mainstream and eclipses all other forms…and content is the currency. Done well, content marketing can help position your business as an expert in your industry, improve your brand awareness, create loyalty and trust with customers and prospects and ultimately convert readers into warm leads.
This content marketing workshop is for business owners and leaders who want to get results and return on investment in the rapidly changing digital marketing space. Delegates will gain a clear understanding of what digital content will best grow their brand, how to create a content strategy that will deliver qualified enquiries and what skills sets they will need to get the best return on investment.
- How to create effective content
- Big-picture clarity on what content will grow your business
- A step by step method to develop a watertight content strategy
- Priority tasks that will deliver the quickest return for your business
- 7.00am full buffet breakfast for a 7.30am start
- Interactive session
- Industry relevant case studies used for illustration
- Begin work on your content marketing plan
- Content marketing workbook to take away and continue
Workshop Presenter l Deb Croucher, Brand Strategist & Founder Brilliant Digital
Lots of people talk about Digital Marketing... but for the past 10 years, Deb and the team at Brilliant Digital have consistently delivered measured results across multiple industry sectors Australia wide. Deb and her team help established companies grow and thrive using a complete, end-to-end solution to websites, digital marketing and social media.
Deb is incredibly passionate about the power of content marketing. During an interactive workshop she'll use case studies to illustrate how all businesses can make giant leaps forward and get fantastic returns on investment using a strategic approach to content marketing. She'll leave you with a method to follow that works for any size business and a clear understanding of which activities will deliver the best return on time and dollar investment for your organisation.
“Deb Croucher is an exceptional presenter. Her ability to engage with the audience to create an interactive and engaging session is brilliant! Deb’s content is incredibly useful and targeted… all attendees learn tangible and practical lessons.”
Cassandra O’Brien, BT Financial Group
WSBC Members: 2 complimentary seats per member
Additional WSBC Member Seats: $50 + GST per person*
Non Member Seats: $75 + GST per person*
*Highly subsidised seat pricing thanks to the support of Brilliant Digital.
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