Australia's 3rd Largest Economy

ISM's Breakfast Masterclass: Are You Winning The Sales Game? Techniques To Boost Business

  • 30-Oct-2019
  • 07:00 - 09:30
  • Novotel Sydney Parramatta, 350 Church Street, Parramatta, NSW 2150


  • 2 Complimentary Seats (per member)
  • (+GST = $82.50)

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WSBC is delighted to announce the addition of a sales workshop to its popular Breakfast Masterclass Series. Brought to you by ISM, this masterclass will look at valuable techniques you can immediately apply to your business to help boost sales.

New technologies, increased competition and economic constraints are just some of the factors that have altered the buyer landscape. So who then, is today’s modern customer, what are their needs and how do you best articulate delivering value?

In this hands-on 2-hour workshop, we will:

  • Explore the attributes of, and build a profile for your best customer
  • Create a compelling verbal value proposition that’s tailored to your customer’s segments
  • Look at the dynamics of providing a winning narrative for your value proposition
  • Examine ways to build and sustain strong relationships with your customers and prospects
  • Ensure you are asking effective questions during sales calls

Finally, with the customer of today expecting discounts, we will explore whether this strategy is really required to seal the deal. 

What's Included

  • Interactive 2-hour workshop
  • Handouts
  • Full buffet breakfast from 7.00am, for a 7.30am start


WSBC Members: 2 complimentary seats per member 

Additional WSBC Member Seats: $50 + GST per person*

Non Member Seats: $75 + GST per person*

*Highly subsidised seat pricing thanks to the support of ISM.

Workshop Presenter  l  Rob Wells   

Rob Wells has over 40 years of industry experience in various technical, account and distributor management, and executive management roles. His specialty is facilitating and aligning business results through consulting engagements with a strong focus on the development of business acumen to drive transformational change.

Rob has worked with the Macquarie Graduate School of Management and the Western Sydney Institute of TAFE, where he jointly and regularly lectured management development in the commercial and government markets. Rob is an author and international speaker on the topic of Knowledge Management.

About ISM

ISM are a Registered Training Organisation (RTO) and are highly experienced in providing strategic planning, governance, business and leadership support across a range of industries.

They spend time with you to understand how training can help you achieve your business goals and tailor training to your needs. 

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