The launch of a revitalised and authentic farmers market in Parramatta is helping to enliven one of the City’s most important spaces: Church Street Mall.
The Parramatta Farmers’ Market, which launched on the 28 June, is providing residents, workers and visitors in Parramatta and Western Sydney with a fun and welcoming venue where they can purchase high-quality, fresh, seasonal produce directly from NSW-based growers and producers.
Reflecting the region’s cultural diversity, a wide range of products are on offer from more than 20 stalls, including meat, poultry and game, fruit and vegetables, herbs and spices, dairy, baked goods, honey, jams and preserves, tea and coffee, pasta, confectionary, and plants and flowers.
The Market demonstrates Council’s commitment to supporting local businesses and producers by providing a channel direct to consumers.
It is expected to further raise the City’s social capital by underlining Parramatta’s status as a burgeoning destination for food lovers. With the support of Council and local producers, it’s hoped the Market will become the pre-eminent metropolitan Sydney farm-direct food venue.
The Market runs every Friday from 7am to 2.30pm in Church Street Mall – the same site of the City’s original food market, dating back to 1791.
The Market also highlights Council’s support in celebrating the area’s cultural diversity and sustainability. All waste products – paper, glass, plastic and green waste – will be recycled.
A food market has been operating in Parramatta CBD since 2008 but following community consultation, Council decided to transform it into an authentic farmers’ market, with a renewed emphasis on fresh produce and local artisan producers. The new Farmers Market also aligns with Council’s City Activation Program, an initiative of the Lord Mayor of Parramatta, Cr John Chedid, which aims to revitalise areas of our City including Church Street Mall.
Community feedback showed 98% of people were more likely to visit if the Market focused on fresh seasonal produce and homemade goods such as preserves, baked goods and deli foods.
Cr John Chedid welcomed the arrival of the revitalised Market and was confident local consumers would appreciate the increase in choice of where they shopped and what they could buy.
“I’m delighted to see the Farmers’ Market launch with such an enthusiastic response from local residents and workers,” Cr Chedid said.
“This underlines Council’s commitment to offering more choice to consumers, to meeting the needs of our workforce and to supporting local businesses and producers.”For more information visit www.parracity.nsw.gov.au/FarmersMarket.