Australia's 3rd Largest Economy

Western Sydney Visitor Strategy Media

New App And Website To Boost Visitor Economy In Sydney’s West

Canterbury-Bankstown Express  I  April 10, 2018

THE Canterbury Bulldogs have united with other western Sydney leaders to promote the region as a world-class tourism destination where locals, as well as international and domestic visitors, can stay and play.

The $500,000 “Sydney’s West: You’ll love it as much as we do” campaign, led by Western Sydney Business Connection (WSBC), aims to produce a ­region-specific visitor marketing strategy to put western Sydney on the map.

WSBC president Brendon Noney said the unified business-led plan campaign was the first ever promotional campaign for western Sydney, which welcomed 12.4 million visitors in 2016.

The ‘Sydneywest’ mobile phone app allows tourists, residents and short term visitors to access facilities, activities and events in Sydney’s west at any, and in real, time...Read More

NSW Government Launches Western Sydney Visitor Economy Strategy In Partnership With Sydney Business Chamber and Western Sydney Business Connection

The Parramatta Holroyd Sun  I  September 1, 2017

Heritage trails, food and wine events, Vivid, Little India and river festivals.

They’re some of the suggestions proposed for Parramatta under a bold new vision to put western Sydney on the map.

This week, tourism minister Adam Marshall unveiled the state government’s plans to drive visitor growth to region with the release of the Western Sydney Visitor Economy Strategy. It includes nine strategic directions supported by a Memorandum of Understanding with the Sydney Business Chamber and the Western Sydney Business Connection.

“When people think of tourism in Sydney, many don’t think of western Sydney,”....Read More 

Tourism Boost For Western Sydney

Destination NSW  I  August 31, 2017

Minister for Tourism and Major Events Adam Marshall said the Strategy includes nine Strategic Directions supported by a Memorandum of Understanding with the Western Sydney Business Chamber and the Western Sydney Business Connection.

“Western Sydney is one of Australia’s largest, fastest growing and most diverse economies and I am delighted to announce that we have engaged with some of the region’s key partners to help place Western Sydney at the forefront of more visitors’ minds,” Mr Marshall said.

“This region already has a strong appeal for leisure visitors, visiting friends and relatives and business events travellers, but we know there is still more we can do to grow visitation even further.”....Read More 

Unlocking Western Sydney’s Tourism Potential

TTF Australia  I  August 31, 2017

The potential for Western Sydney to become the engine room of the NSW visitor economy is one step closer to being realised with the release today of the Western Sydney Visitor Economy Strategy 2017/18-2020/21, the Tourism & Transport Forum Australia (TTF) said today.

TTF Chief Executive Margy Osmond said the collaboration between the NSW Government, the Western Sydney Business Chamber and Western Sydney Business Connection was what’s needed to begin to unlock the tourism potential of the region.

“The visitor economy is Western Sydney’s sleeping giant,” Ms Osmond said....Read More 

Visitor Network Strategy Launched

Western Sydney Business Access  I  July 1, 2017

Western Sydney business leaders have been urged to leverage the region’s tourism industry as a world class visitor destination and capitalise on the potential business opportunities.

Western Sydney’s visitor economy is currently regarded as small, according to the region’s prominent business group.

Of the 28 per cent contribution to greater Sydney’s tourism gross value added, 86 per cent is accrued from just one destination – Sydney Olympic Park.

“[Western Sydney] is not a place tourists would come to visit,” said Amanda Brisot, General Manager, of the Parramatta-based Western Sydney Business Connection….Read More (Page 2)

The Rise And Rise Of Western Sydney 

Western Sydney Business Access  I  July 1, 2017

Earlier this month Western Sydney Business Connection (WSBC) launched the visitor industry strategy and marketing plan.

The plan is a bold vision for the visitor economy’s role and contribution to the growth of western Sydney.

It should be clear to most residents, that the significant investment being made by the state and federal governments into the region if not just to accommodate an additional one million people but a sincere intention to enhance the socio-economic condition of the entire metropolis.....Read More

Western Sydney Business Connection Launches Visitor Network Strategy

The Parramatta Holroyd Sun  I  June 12, 2017

The journey towards western Sydney becoming a destination for visitors on the tourism map has begun.

Western Sydney Business Connection (WSBC) launched its Visitor Network Strategy in Parramatta last week, aimed at attracting 12.8 million visitors to the region by 2030.

An independent coordinated approach between public and private sectors is at the centre of the new strategy developed by Strategetic Consultants, best known for delivering the 100 per cent Pure New Zealand campaign.

The strategy celebrates the region’s sociocultural status and presents a compelling proposition to attract a broad range of visitors by promoting lifestyle, study and business opportunities as well as leisure and sporting attractions. Strategy founding partners include Parramatta Council, Parramatta Leagues, Wet n Wild, Australian Turf Club and Museum of Applied Science....Read More

Project Sydney: A Sporting Chance For Tourism In The West

The Daily Telegraph 
June 8, 2017

COME for the sport, stay for the weekend. That’s the message behind a big-budget ad campaign spruiking Sydney’s west, to be unveiled today at a high-level tourism summit.

Craft beer and art trails, along with bike paths will be promoted under the bold ad strategy designed by Ian Macfarlane, the marketing guru behind successful campaigns for New Zealand and Cape Town.

The Sydney’s West tourism campaign, funded by local businesses, comes as new figures­ reveal the region - excluding­ Olympic Park - draws just 4 per cent of Sydney’s tourism dollars....Read More

Project Sydney: Tourist de Force: Wicked Pitch Of The West

The Daily Telegraph
  I  June 6, 2017

WESTERN Sydney is aiming to draw up to 14.3 million visitors every year under an ambitious plan to attract tourists.

The tourism strategy - which will coincide with the opening of the new airport at Badgerys Creek - aims to drive visitors to the region and promote drawcards like the Blue Mountains to new audiences.

Backed by heavyweight local outfits including the Penrith Panthers, Parramatta Leagues, Rosehill Gardens and Wet’n’Wild, it is expected to boost the value of Western Sydney’s...Read More

Businesses Lead Push To Put West On Tourist Map

Penrith Press 
I  April 7, 2017

PENRITH Panthers has united with other western Sydney leaders to fund the first business-led plan for a stronger visitor economy.

Western Sydney Business Connection’s new $100,000 Western Sydney Visitor Project aims to produce a region-specific visitor marketing strategy to put western Sydney on the map.

The man behind the hugely successful 100% Pure New Zealand tourism campaign, Ian Macfarlane, has been recruited to help with this...Read More

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