Visitor Network Strategy Launched

Western Sydney Business Access  I  July 1, 2017

Western Sydney business leaders have been urged to leverage the region’s tourism industry as a world class visitor destination and capitalise on the potential business opportunities.

Western Sydney’s visitor economy is currently regarded as small, according to the region’s prominent business group.

Of the 28 per cent contribution to greater Sydney’s tourism gross value added, 86 per cent is accrued from just one destination – Sydney Olympic Park.

“[Western Sydney] is not a place tourists would come to visit,” said Amanda Brisot, General Manager, of the Parramatta-based Western Sydney Business Connection….Read More (Page 2)

The Rise And Rise Of Western Sydney 

Western Sydney Business Access  I  July 1, 2017

Earlier this month Western Sydney Business Connection (WSBC) launched the visitor industry strategy and marketing plan.

The plan is a bold vision for the visitor economy’s role and contribution to the growth of western Sydney.

It should be clear to most residents, that the significant investment being made by the state and federal governments into the region if not just to accommodate an additional one million people but a sincere intention to enhance the socio-economic condition of the entire metropolis.....Read More

Western Sydney Business Connection Launches Visitor Network Strategy

The Parramatta Holroyd Sun  I  June 12, 2017

The journey towards western Sydney becoming a destination for visitors on the tourism map has begun.

Western Sydney Business Connection (WSBC) launched its Visitor Network Strategy in Parramatta last week, aimed at attracting 12.8 million visitors to the region by 2030.

An independent coordinated approach between public and private sectors is at the centre of the new strategy developed by Strategetic Consultants, best known for delivering the 100 per cent Pure New Zealand campaign.

The strategy celebrates the region’s sociocultural status and presents a compelling proposition to attract a broad range of visitors by promoting lifestyle, study and business opportunities as well as leisure and sporting attractions. Strategy founding partners include Parramatta Council, Parramatta Leagues, Wet n Wild, Australian Turf Club and Museum of Applied Science....Read More

COME for the sport, stay for the weekend. That’s the message behind a big-budget ad campaign spruiking Sydney’s west, to be unveiled today at a high-level tourism summit.

Craft beer and art trails, along with bike paths will be promoted under the bold ad strategy designed by Ian Macfarlane, the marketing guru behind successful campaigns for New Zealand and Cape Town.

The Sydney’s West tourism campaign, funded by local businesses, comes as new figures­ reveal the region - excluding­ Olympic Park - draws just 4 per cent of Sydney’s tourism dollars....Read More

WESTERN Sydney is aiming to draw up to 14.3 million visitors every year under an ambitious plan to attract tourists.

The tourism strategy - which will coincide with the opening of the new airport at Badgerys Creek - aims to drive visitors to the region and promote drawcards like the Blue Mountains to new audiences.

Backed by heavyweight local outfits including the Penrith Panthers, Parramatta Leagues, Rosehill Gardens and Wet’n’Wild, it is expected to boost the value of Western Sydney’s...Read More

April 7, 2017

PENRITH Panthers has united with other western Sydney leaders to fund the first business-led plan for a stronger visitor economy.

Western Sydney Business Connection’s new $100,000 Western Sydney Visitor Project aims to produce a region-specific visitor marketing strategy to put western Sydney on the map.

The man behind the hugely successful 100% Pure New Zealand tourism campaign, Ian Macfarlane, has been recruited to help with this...Read More