March 2019
Spearheaded by Western Sydney Business Connection (WSBC) and funded by the NSW Government via its tourism and major events agency Destination NSW, the campaign is aimed at promoting Sydney’s West as a destination for fun, families, entertainment and sport. With Longines Golden Slipper Day at Rosehill Gardens on 23 March and then GWS Giants playing Essendon Bombers at Sydney Showground Stadium, as well as Wests Tigers playing the New Zealand Warriors at Campbelltown Stadium on 24 March, the stage was set for an innovative collaboration to join forces and pool marketing resources. Click here to read the full Press Release |
March 2018
This is the first time Western Sydney covering 9,000 square kilometres and eight local council areas is being marketed collectively as one destination. The website and app are part of the Western Sydney Visitor Strategy, a concerted group effort driven by the Western Sydney Business Connection to position Western Sydney as a highly competitive region on the world stage. Visit Sydney’s West website and real time smart phone app provides locals and visitors all the stay, play, work, study and live information together in the one place...Read More Website: sydneyswest.com Apple: https://itunes.apple.com/us/app/sydneys-west/id1335848506?ls=1&mt=8 Android: https://play.google.com/store/apps/details?id=au.com.appspeople.sydneywest_android |
August 2017![]() As part of the announcement, WSBC will receive an investment boost from the NSW government towards its Visitor Network Strategy. “This money will go towards developing three experience trails across Western Sydney – we will start off with cycling, walking and cuisine and later look to add heritage and other great trails,” said WSBC General Manager, Amanda Brisot. We are also currently working on a tourism app, which will be launched in early 2018. |
June 2017![]() The strategy sets out the path to securing 13 million visitors by 2030 and a plan of generating some 180,000 incremental visitors by June 2018. We now embark on the execution phase of the strategy. Over the next 8 weeks we will be engaging with existing and new members and discussing how each and everyone can get involved in leveraging the strategy into business opportunity. For a presentation summary please contact Amanda Brisot at abrisot@wsbc.org.au. |
April 2017
The Minister for Western Sydney, The Hon. Stuart Ayres continues to champion the project within State Government and is working to help secure additional State Government seed funding to ensure our ongoing success and sustainability. We are also thrilled to announce the appointment of Strategetic Consultants who were selected after a competitive tender review process based on their insights and understanding of the opportunities in Western Sydney. Strategetic Consultants have extensive experience in marketing destinations and were instrumental in delivering, among other projects, the incredibly successful 100% Pure New Zealand campaign...Read More |
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