Australia's 3rd Largest Economy

Western Sydney Visitor Strategy Updates

March 2019

It isn’t often that different sports cross-promote, however in a first for NSW, the Australian Turf Club (ATC), AFL club GWS Giants and NRL club Wests Tigers have united to promote a new tourism product for Sydney’s West, called The Ultimate Weekend.

Spearheaded by Western Sydney Business Connection (WSBC) and funded by the NSW Government via its tourism and major events agency Destination NSW, the campaign is aimed at promoting Sydney’s West as a destination for fun, families, entertainment and sport.

With Longines Golden Slipper Day at Rosehill Gardens on 23 March and then GWS Giants playing Essendon Bombers at Sydney Showground Stadium, as well as Wests Tigers playing the New Zealand Warriors at Campbelltown Stadium on 24 March, the stage was set for an innovative collaboration to join forces and pool marketing resources.

Click here to read the full Press Release 

March 2018 

Visiting Western Sydney just got a lot easier with a one-stop shop website and app launched on March 22, 2018 as part of the first ever marketing campaign for Sydney’s West – “SW: you’ll love it as much as we do”.

This is the first time Western Sydney covering 9,000 square kilometres and eight local council areas is being marketed collectively as one destination. The website and app are part of the Western Sydney Visitor Strategy, a concerted group effort driven by the Western Sydney Business Connection to position Western Sydney as a highly competitive region on the world stage.

Visit Sydney’s West website and real time smart phone app provides locals and visitors all the stay, play, work, study and live information together in the one place...Read More




August 2017

On Thursday 31st August, Tourism minister Adam Marshall unveiled the state government’s plans to drive visitor growth to Western Sydney with the release of the Western Sydney Visitor Economy Strategy. It includes nine strategic directions supported by a Memorandum of Understanding with the Sydney Business Chamber and the Western Sydney Business Connection.

As part of the announcement, WSBC will receive an investment boost from the NSW government towards its Visitor Network Strategy.

“This money will go towards developing three experience trails across Western Sydney – we will start off with cycling, walking and cuisine and later look to add heritage and other great trails,” said WSBC General Manager, Amanda Brisot. 

We are also currently working on a tourism app, which will be launched in early 2018. 

June 2017

On Thursday 8th June, WSBC launched the visitor strategy and first year marketing plan for the metropolis to an audience of 300 members, government and civic leaders.

The strategy sets out the path to securing 13 million visitors by 2030 and a plan of generating some 180,000 incremental visitors by June 2018. We now embark on the execution phase of the strategy.

Over the next 8 weeks we will be engaging with existing and new members and discussing how each and everyone can get involved in leveraging the strategy into business opportunity.

For a presentation summary please contact Amanda Brisot at

April 2017 

Welcome to the first official update of the Western Sydney Visitor Network Project. We continue to build strong support across industry and government. In just 3 weeks we have secured substantial seed funding and commenced strategy development.

The Minister for Western Sydney, The Hon. Stuart Ayres continues to champion the project within State Government and is working to help secure additional State Government seed funding to ensure our ongoing success and sustainability.

We are also thrilled to announce the appointment of Strategetic Consultants who were selected after a competitive tender review process based on their insights and understanding of the opportunities in Western Sydney. Strategetic Consultants have extensive experience in marketing destinations and were instrumental in delivering, among other projects, the incredibly successful 100% Pure New Zealand campaign...Read More

For further information please contact:

Amanda Brisot  I  General Manager

M: 0421 118 441   E:       

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