Western Sydney Business Connection (WSBC) is a not-for-profit member-based organisation that exists to strategically connect the businesses of Western Sydney to facilitate growth. We are a voice for Western Sydney businesses and strive to achieve positive change for both businesses and the region.

WSBC’s reach includes 6000 business leaders across the major commercial centres of Western Sydney including Parramatta, Liverpool, Fairfield, The Hills, Campbelltown, Bankstown, Blacktown and Penrith. 

We are proud to be the longest standing, leading business engagement centre in the region.

What Our Members Are Saying

"WSBC really helps to open the door to new opportunities. The quality of the businesses within the organisation is very high. Plus, their events are a cut above…their speakers are very entertaining and offer such great insight into the state of Western Sydney." 

Deb Croucher, Brilliant Digital  

"Since joining WSBC, we’ve met some great local businesses - and formed many close partnerships. In fact, we’ve become the training company of choice for a number of them. Our association with WSBC has enabled genuine partnerships to begin and to grow.” 

Diana Tapp, World Class Teams

“The Meet The Buyer event was a definite time saver. We could spend months or even years reaching out to buyers through the usual channels...Through WSBC, the introduction process and...the initial groundwork is already done for us."


Brett Kingham, Laser Wizard

Become a Member

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Meet Our Members

Macquarie Bank’s Business Development Director, Sam McCarthy has watched Western Sydney mature over the past 15 years and evolve into the second CBD it has always promised to be.

He is very proud to work and live in Western Sydney and sees huge opportunity for businesses now and over the next five years.

For more member stories, click here.  

Join Us

Membership Benefits Include:
  • Complimentary seat/s to WSBC's State of the Region Address featuring the Premier of NSW, Business Leader Luncheons and Breakfast Masterclasses
  • Sophisticated Business Targeting
  • Networking Opportunities
  • Digital Brand Promotion
  • Training and Development 
  • Legal Knowledge and Support 
  • Plus More...View our packages here

WSBC Training & Events

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Upcoming Events

Networking: Mid-Morning Meet Up

Wednesday 10th March 2021  l  10.00am to 12.00pm

Following on from our successful e-introduction program, WSBC is providing members the opportunity to virtually connect with one another via our Mid-Morning Meet Up. 

During this online event, WSBC members will be scheduled to virtually meet one-on-one with each other via Zoom. Each meet up will be 15 minutes in duration. 

You do not need to be tech savvy to attend. Our online technician will move you from meet up to meet up.

Click here to find out more.

Meet The Buyer: Virtual Strategic Matching Event

Wednesday 31st March 2021  l  9.00am to 1.30pm

WSBC, in collaboration with Liverpool City Council are providing Western Sydney businesses the opportunity to virtually meet with active building and construction buyers within the region.

This Virtual Strategic Matching Event is designed to maximise your exposure to potential buyers and to help you create new business connections in a COVID safe way.

Successful applicants will be scheduled to virtually meet one-on-one with at least five active buyers. Each meeting will be 15 minutes in duration. Click here to find out more.

Webinar: Light At The End Of The Tunnel

Thursday 18th March 2021  l  11.00am to 12.00pm

After a year of severe global economic contraction, is there finally light at the end of the tunnel? Macquarie Wealth's Division Director Martin Lakos is back to share his insights on the global and national economic trends expected to impact business in 2021

Known for his ability to clearly explain complex economic issues and market trends, Martin will provide a big picture global view and then drill down to Australia with an emphasis on the recovery, business and consumer activity and housing. Martin will also discuss opportunities from emerging themes. 

Breakfast Masterclass: How To Create And Retain Leaders At All Levels

Wednesday 21st April 2021  l  7.30am to 9.30am

If you want a world class business, you need to create world class leaders at all levels of your organisation. But what is the process for creating high-performing leaders? And once you’ve created them, how do you make sure they stay and don’t get poached by competitors? Join us for this not-to-be-missed Breakfast Masterclass where Australia's #1 High-Performance Team Consultant, Diana Tapp, will outline the five steps for creating leaders at all levels. Plus, you will get the recipe for stopping other companies poaching your best people so that you can consistently deliver exceptional results.

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