Western Sydney Business Connection (WSBC) is a not-for-profit member-based organisation that exists to strategically connect the businesses of Western Sydney to facilitate growth. We are a voice for Western Sydney businesses and strive to achieve positive change for both businesses and the region.
WSBC’s reach includes 6000 business leaders across the major commercial centres of Western Sydney including Parramatta, Liverpool, Fairfield, The Hills, Campbelltown, Bankstown, Blacktown and Penrith.
We are proud to be the longest standing, leading business engagement centre in the region.
"Since joining WSBC, we’ve met some great local businesses - and formed many close partnerships. In fact, we’ve become the training company of choice for a number of them. Our association with WSBC has enabled genuine partnerships to begin and to grow.”
Diana Tapp, World Class Teams
“The Meet The Buyer event was a definite time saver. We could spend months or even years reaching out to buyers through the usual channels...Through WSBC, the introduction process and...the initial groundwork is already done for us."
Brett Kingham, Laser Wizard
Become a Member
Meet Our Members
Macquarie Bank’s Business Development Director, Sam McCarthy has watched Western Sydney mature over the past 15 years and evolve into the second CBD it has always promised to be.
He is very proud to work and live in Western Sydney and sees huge opportunity for businesses now and over the next five years.
For more member stories, click here.
Membership Benefits Include:
Breakfast Masterclass: How To Map, Integrate And Measure A Customer Experience Plan
Thursday 17th June 2021 l 7.30am to 9.30am
We've all had customer experiences that range from outstanding to infuriating and these lead to either customer loyalty or customer loss; no matter how great your product is.
During this Masterclass, Gerard Hermens, Director of the Institute of Strategic Management, will show you how to measure your customer experience to determine what you're doing well and where there's room for improvement. You will also learn how to map and integrate a customer experience plan into your business. Learn more here.