Western Sydney Business Connection (WSBC) is a not-for-profit member-based organisation that exists to strategically connect the businesses of Western Sydney to facilitate growth. We are a voice for Western Sydney businesses and strive to achieve positive change for both businesses and the region.

WSBC’s reach includes 6000 business leaders across the major commercial centres of Western Sydney including Parramatta, Liverpool, Fairfield, The Hills, Campbelltown, Bankstown, Blacktown and Penrith.

We are proud to be the longest standing, leading business engagement centre in the region.

What Our Members Are Saying

"WSBC really helps to open the door to new opportunities. The quality of the businesses within the organisation is very high. Plus, their events are a cut above…their speakers are very entertaining and offer such great insight into the state of Western Sydney."
Deb Croucher, Brilliant Digital

"Since joining WSBC, we’ve met some great local businesses - and formed many close partnerships. In fact, we’ve become the training company of choice for a number of them. Our association with WSBC has enabled genuine partnerships to begin and to grow.”

Diana Tapp, World Class Teams

“The Meet The Buyer event was a definite time saver. We could spend months or even years reaching out to buyers through the usual channels...Through WSBC, the introduction process and...the initial groundwork is already done for us."

Brett Kingham, Laser Wizard

Become a Member

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Meet Our Members

Macquarie Bank’s Business Development Director, Sam McCarthy has watched Western Sydney mature over the past 15 years and evolve into the second CBD it has always promised to be.

He is very proud to work and live in Western Sydney and sees huge opportunity for businesses now and over the next five years.

For more member stories, click here.

Join Us

Membership Benefits Include:

Complimentary seat/s to WSBC's State of the Region Address featuring the Premier of NSW, Business Leader Luncheons and Breakfast Masterclasses
Sophisticated Business Targeting
Networking Opportunities
Digital Brand Promotion
Training and Development
Legal Knowledge and Support
Plus More...View our packages here

WSBC Training & Events

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Upcoming Events

Breakfast Masterclass: How To Map, Integrate And Measure A Customer Experience Plan

Thursday 17th June 2021 l 7.30am to 9.30am

We've all had customer experiences that range from outstanding to infuriating and these lead to either customer loyalty or customer loss; no matter how great your product is.

During this Masterclass, Gerard Hermens, Director of the Institute of Strategic Management, will show you how to measure your customer experience to determine what you're doing well and where there's room for improvement. You will also learn how to map and integrate a customer experience plan into your business. Learn more here.

will show you how to measure your customer experience to determine what you're doing well and where there's room for improvement. You will also learn how to integrate a customer experience plan into your business.

Keep up to Date

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Western Sydney Business Connection (WSBC) is a not-for-profit member-based organisation that exists to strategically connect the businesses of Western Sydney to facilitate growth. We are a voice for Western Sydney businesses and strive to achieve positive change for both businesses and the region.

What Our Members Are Saying

"WSBC really helps to open the door to new opportunities. The quality of the businesses within the organisation is very high. Plus, their events are a cut above…their speakers are very entertaining and offer such great insight into the state of Western Sydney."
Deb Croucher, Brilliant Digital

Meet Our Members

Join Us

Upcoming Events

Media Partners

Regional Media Partner

Platinum Partners

Western Sydney Business Connection (WSBC) is a not-for-profit member-based organisation that exists to strategically connect the businesses of Western Sydney to facilitate growth. We are a voice for Western Sydney businesses and strive to achieve positive change for both businesses and the region.

What Our Members Are Saying

"WSBC really helps to open the door to new opportunities. The quality of the businesses within the organisation is very high. Plus, their events are a cut above…their speakers are very entertaining and offer such great insight into the state of Western Sydney." Deb Croucher, Brilliant Digital

Meet Our Members

Join Us

Upcoming Events

Media Partners

Regional Media Partner

Platinum Partners

"WSBC really helps to open the door to new opportunities. The quality of the businesses within the organisation is very high. Plus, their events are a cut above…their speakers are very entertaining and offer such great insight into the state of Western Sydney."
Deb Croucher, Brilliant Digital