Meet The Staff
Shaun Hellyer
General Manager
Shaun is the General Manager at Western Sydney Business Connection. Shaun’s extensive experience in partnerships, business development and member engagement is helping drive meaningful outcomes for WSBC members, partners and the broader Western Sydney business community.
With a strong background in fostering strategic relationships, delivering growth initiatives and creating member value, Shaun is a collaborative leader with a passion for connection, innovation and building opportunities that support the success of businesses across Western Sydney.
Cassidy Lau
Events & Membership Manager
Cassidy is the Events & Membership Engagement Lead at Western Sydney Business Connection, dedicated to strengthening connections and creating meaningful opportunities for businesses across the Western Sydney region.
Passionate about the growth and success of Western Sydney, Cassidy works closely with members, partners and stakeholders to deliver engaging events, foster valuable relationships and ensure members maximise the value of their connections. Through collaboration, advocacy and community building, she is committed to creating experiences that support business growth and contribute to a thriving regional economy.
Melinda Martin
Accounts Manager
Melinda is the Accounts Manager at Western Sydney Business Connection, bringing more than 20 years of experience in finance, accounting and business operations.
Holding a Diploma in Business Management and an Advanced Diploma in Accounting, Melinda plays a key role in ensuring the organisation’s financial sustainability and operational efficiency. Passionate about financial excellence and achieving strong budget outcomes, she supports the continued growth and success of WSBC and its members.
