Australia's 3rd Largest Economy


Western Sydney's First Indigenous Matching Event

Media Release  I  October 1, 2019

Yarpa NSW Indigenous Business and Employment Hub (Yarpa Hub) and Western Sydney Business Connection (WSBC) will hold its first business matching event in Penrith on the 29th of October at Penrith Panthers Club.

Celebrating Indigenous Business Month, the event aims to connect Indigenous businesses with major buyers who are leading a range of projects across Western Sydney.

Over 40 Indigenous businesses will have the opportunity to meet with potential clients such as CPB Contractors and Lendlease who are leading some of the state’s biggest projects....Read More

Infrastructure Boom Brings Short-Term Gloom 

Industry Update  I  February 26, 2019

Western Sydney business owners are optimistic about their future but concerned about shortages of skilled workers in the coming year, according to the sixth Making Western Sydney Greater Report, which analysed over 200 private businesses in the region.

The report, from William Buck Chartered Accountants and Advisors, St.George Bank, Western Sydney University and Western Sydney Business Connection, shows that business sentiment is at an all-time high: businesses are working smarter, and many respondents view differentiating their product or service in the market, customer retention strategies and having a workforce with the right skillsets as their three critical success factors....Read More


Manufacturing in Western Sydney Through R&D and Collaboration 

Industry Update  I  June 19, 2018

For manufacturers to be successful in today’s landscape, they need to compete on value, not cost. With the accelerating pace of digital technologies and changes to customer demands, it’s becoming more important for businesses to focus on collaborative partnerships in order to remain competitive.

The words collaboration and innovation can be daunting. Understanding what innovation looks like for your company is the first step. Whether it’s improving existing products, developing new ways to deliver services or creating a more efficient business model, it can be defined as many things depending on your industry and your goals.

At the recent WSBC Manufacturing & Innovation Business Leader Luncheon, speakers from all walks of manufacturing discussed the benefits, obstacles and opportunities for collaborative innovation. For any business, staying ahead is a constant challenge and those who embrace innovation and make the most of the R&D growth initiatives will gain competitive advantage....Read More


Pushing Forward: Helping Manufacturers Embrace Change

Manufacturers Monthly  I  May 31, 2018

A business event organised by Western Sydney Business Connection in Sydney brought together more than 200 manufacturers, technology experts, local government officials and finance and banking specialists. Tara Hamid reports.

From 3D printers that can print bones, muscles and cartilage using the patients’ stem cells to printable solar cells and bioprinting with seaweed, breakthrough technologies are opening new doors for industrial development in all sectors, as it was demonstrated at a recent event organised by Western Sydney Business Connection (WSBC) in Sydney.

With the fast-growing developments in areas of artificial intelligence, the internet of things (IoT), and robotics, more and more businesses are finding it essential, even vital, to come out and take advice from technology experts to find out how they can keep up with the changes and to benefit from their opportunities...Read More

New App And Website To Boost Visitor Economy In Sydney’s West

Canterbury-Bankstown Express  I  April 10, 2018

THE Canterbury Bulldogs have united with other western Sydney leaders to promote the region as a world-class tourism destination where locals, as well as international and domestic visitors, can stay and play.

The $500,000 “Sydney’s West: You’ll love it as much as we do” campaign, led by Western Sydney Business Connection (WSBC), aims to produce a ¬≠region-specific visitor marketing strategy to put western Sydney on the map.

WSBC president Brendon Noney said the unified business-led plan campaign was the first ever promotional campaign for western Sydney, which welcomed 12.4 million visitors in 2016.

The ‘Sydneywest’ mobile phone app allows tourists, residents and short term visitors to access facilities, activities and events in Sydney’s west at any, and in real, time...Read More

Western Sydney Businesses Get Finger In The Development Pie At Speed Dating

Parramatta Advertiser  I  December 14, 2017

WESTERN Sydney’s small and medium-sized businesses have been given a chance to get their finger in the development pie.

Western Sydney Business Connection (WSBC) connected local business owners with some of Australia’s biggest businesses developing the region.

Some call it speed dating for the business world — which saw 192, 20 minute face-to-face meetings between 16 buyers and 39 sellers.

WSBC general manager Amanda Brisot said it would often take years, if ever, for small to medium-sized businesses to find themselves face-to-face with their bigger counterparts...Read More

NSW Government Launches Western Sydney Visitor Economy Strategy In Partnership With Sydney Business Chamber And Western Sydney Business Connection

The Parramatta Holroyd Sun  I  September 1, 2017

Heritage trails, food and wine events, Vivid, Little India and river festivals.

They’re some of the suggestions proposed for Parramatta under a bold new vision to put western Sydney on the map.

This week, tourism minister Adam Marshall unveiled the state government’s plans to drive visitor growth to region with the release of the Western Sydney Visitor Economy Strategy. It includes nine strategic directions supported by a Memorandum of Understanding with the Sydney Business Chamber and the Western Sydney Business Connection.

“When people think of tourism in Sydney, many don’t think of western Sydney,”....Read More 

Tourism Boost For Western Sydney

Destination NSW  I  August 31, 2017

Minister for Tourism and Major Events Adam Marshall said the Strategy includes nine Strategic Directions supported by a Memorandum of Understanding with the Western Sydney Business Chamber and the Western Sydney Business Connection.

“Western Sydney is one of Australia’s largest, fastest growing and most diverse economies and I am delighted to announce that we have engaged with some of the region’s key partners to help place Western Sydney at the forefront of more visitors’ minds,” Mr Marshall said.

“This region already has a strong appeal for leisure visitors, visiting friends and relatives and business events travellers, but we know there is still more we can do to grow visitation even further.”....Read More 

Unlocking Western Sydney’s Tourism Potential

TTF Australia  I  August 31, 2017

The potential for Western Sydney to become the engine room of the NSW visitor economy is one step closer to being realised with the release today of the Western Sydney Visitor Economy Strategy 2017/18-2020/21, the Tourism & Transport Forum Australia (TTF) said today.

TTF Chief Executive Margy Osmond said the collaboration between the NSW Government, the Western Sydney Business Chamber and Western Sydney Business Connection was what’s needed to begin to unlock the tourism potential of the region.

“The visitor economy is Western Sydney’s sleeping giant,” Ms Osmond said....Read More 

NSW Premier Gladys Berejiklian Touts Badgerys Creek Airport 

Daily Telegraph  I  August 31, 2017

NSW Premier Gladys Berejiklian has told how the western Sydney economy will be transformed by the Badgerys Creek airport, and foreshadowed plans to boost visitors to the region, while addressing business leaders at Rosehill today.

Ms Berejiklian touted the government’s transport projects and economic record, and what is to come, during her address to the Western Sydney Business Connection.

The Western Sydney Airport, due in 2026, was foremost in her thoughts.

“It’s no exaggeration to say the Western Sydney Airport is one of the biggest economic game-changers our state has ever seen,”....Read More 


Jobs, Jobs, Jobs | Premier Gladys Berejiklian Hails Western Sydney’s ‘Golden Era’

Liverpool City Champion  I  August 31, 2017

More jobs have been created in Western Sydney in the last two years than in Western Australia, South Australia and Tasmania combined.

Since 2011, 142,000 jobs have sprung up in Western Sydney – about 40 per cent of the 361,000 jobs created in NSW during that period.

That employment boom, coupled with record investment in infrastructure, means the future of Sydney’s west has never been brighter, Premier Gladys Berejiklian said....Read More 

Visitor Network Strategy Launched

Western Sydney Business Access  I  July 1, 2017

Western Sydney business leaders have been urged to leverage the region’s tourism industry as a world class visitor destination and capitalise on the potential business opportunities.

Western Sydney’s visitor economy is currently regarded as small, according to the region’s prominent business group.

Of the 28 per cent contribution to greater Sydney’s tourism gross value added, 86 per cent is accrued from just one destination – Sydney Olympic Park.

“[Western Sydney] is not a place tourists would come to visit,” said Amanda Brisot, General Manager, of the Parramatta-based Western Sydney Business Connection….Read More (Page 2)

The Rise And Rise Of Western Sydney 

Western Sydney Business Access  I  July 1, 2017

Earlier this month Western Sydney Business Connection (WSBC) launched the visitor industry strategy and marketing plan.

The plan is a bold vision for the visitor economy’s role and contribution to the growth of western Sydney.

It should be clear to most residents, that the significant investment being made by the state and federal governments into the region if not just to accommodate an additional one million people but a sincere intention to enhance the socio-economic condition of the entire metropolis.....Read More

Western Sydney Business Connection Launches Visitor Network Strategy

The Parramatta Holroyd Sun  I  June 12, 2017

The journey towards western Sydney becoming a destination for visitors on the tourism map has begun.

Western Sydney Business Connection (WSBC) launched its Visitor Network Strategy in Parramatta last week, aimed at attracting 12.8 million visitors to the region by 2030.

An independent coordinated approach between public and private sectors is at the centre of the new strategy developed by Strategetic Consultants, best known for delivering the 100 per cent Pure New Zealand campaign.

The strategy celebrates the region’s sociocultural status and presents a compelling proposition to attract a broad range of visitors by promoting lifestyle, study and business opportunities as well as leisure and sporting attractions. Strategy founding partners include Parramatta Council, Parramatta Leagues, Wet n Wild, Australian Turf Club and Museum of Applied Science....Read More

Project Sydney: A Sporting Chance For Tourism In The West

The Daily Telegraph 
June 8, 2017

COME for the sport, stay for the weekend. That’s the message behind a big-budget ad campaign spruiking Sydney’s west, to be unveiled today at a high-level tourism summit.

Craft beer and art trails, along with bike paths will be promoted under the bold ad strategy designed by Ian Macfarlane, the marketing guru behind successful campaigns for New Zealand and Cape Town.

The Sydney’s West tourism campaign, funded by local businesses, comes as new figures¬≠ reveal the region - excluding ¬≠ Olympic Park - draws just 4 per cent of Sydney’s tourism dollars....Read More

Project Sydney: Tourist de Force: Wicked Pitch Of The West

The Daily Telegraph
  I  June 6, 2017

WESTERN Sydney is aiming to draw up to 14.3 million visitors every year under an ambitious plan to attract tourists.

The tourism strategy - which will coincide with the opening of the new airport at Badgerys Creek - aims to drive visitors to the region and promote drawcards like the Blue Mountains to new audiences.

Backed by heavyweight local outfits including the Penrith Panthers, Parramatta Leagues, Rosehill Gardens and Wet’n’Wild, it is expected to boost the value of Western Sydney’s tourism industry to a whopping $10.2 billion....Read More

Businesses Lead Push To Put West On Tourist Map

Penrith Press 
I  April 7, 2017

PENRITH Panthers has united with other western Sydney leaders to fund the first business-led plan for a stronger visitor economy.

Western Sydney Business Connection’s new $100,000 Western Sydney Visitor Project aims to produce a region-specific visitor marketing strategy to put western Sydney on the map.

The man behind the hugely successful 100% Pure New Zealand tourism campaign, Ian Macfarlane, has been recruited to help with this....Read More

Keep Your Business Strong
Blacktown Sun  I  Nov 17, 2016

As Australian small businesses brace themselves for the impending Christmas period, Business Life Australia (BLA) – a recently formed business support charity - has launched and is here to help.

“Running a small business can be stressful enough at the best of times, but the Christmas period can be a particularly trying time for small business owners, who struggle to meet increased demand but also contend with the higher emotional and social pressures of the season,” Business Life Australia director, Koos Kruger said....Read More

Engine Room Of The Nation

The Parramatta Holroyd Sun 
 I  Sept 15, 2016

A packed room of 600 business leaders showed why west is best last week.

Premier Mike Baird delivered his third annual state of the region address at a Western Sydney Business Connection lunch in Rosehill, where he talked up his government's progress, priorities and plans.  

"Western Sydney is the engine room of the nation," Mr Baird said....Read More 

Premier Mike Baird Talks Up Investment His Government Has Given To Western Sydney 

Parramatta Advertiser 
I  Sept 8, 2016

PREMIER Mike Baird has talked up the level of investment and attention his government has given to western Sydney while addressing 600 of the region’s business leaders.

Mr Baird today delivered his third State of the Region speech at the Western Sydney Business Connection at Rosehill Gardens Racecourse and boasted about the Liberal Government’s key projects and achievements for the region and the state...Read More

Benefits Of Private Equity Funding

Western Sydney Business Access 
I  May 2, 2016

A home visit health care business that is thriving by being client-driven is no longer dubious about private equity financial help after attending the WSBC Major Business Leader Luncheon on April 28. 

Alexandra Conroy from Reliant Healthcare operates in a niche market and did not think she fit the profile of a business that would attract private equity finance. 

Ms Conroy told WSBA after the event that she had been dubious about the benefits of private equity....Read More

Westmead Health Precinct Will Become One Of Australia’s Biggest 24/7 Businesses 
I  Feb 27, 2015

THE new Westmead Health Precinct will be, “one of the biggest 24/7 businesses” in Australia with more than 12,000 staff and patients on site everyday, the hospital’s new general manager said.

General manager Andrew Newton said the future Westmead Health Precinct would have to be built to cater for projected population needs he described as “scary”.

By 2026 the Western Local Health District will have 1.161 million people....Read More

New Businesses Vital For Economic Growth

Hills Shire Times  I  March 24, 2015

The growth of western Sydney will only be successful if the region meets the needs of private business, according to the west's councils. 

Speaking at the Western Sydney Business Connection's Business Leaders' Luncheon last week, senior staff from Parramatta, Liverpool, Blacktown, The Hills and Penrith said encouraging business to move to the west would mean future growth was sustainable....Read More

Shortage Of Skilled Workers And Apprentices Restricting Growth In Western Sydney, Report Finds

ABC News
  I  Oct 6, 2015

 A growing skills shortage in Sydney's west is restricting the growth of businesses in the region, a report has found.

TAFE Western Sydney and Western Sydney Business Connection conducted the Greater Western Sydney Skills Barometer audit in mid-2015, surveying 456 businesses across different industries in the region.

TAFE Western Sydney Institute director Robin Shreeve said one of the key findings....Read More

Infrastructure Dream Drives Baird 

Western Sydney Business Access  I  Nov 2, 2015

Premier Mike Baird's message to Western Sydney business leaders was clear - he will not be thwarted by community opposition when delivering his promised infrastructure program. 

Paraphrasing Elanor Roosevelt, Mr Baird told the 600 business representatives at the State of the Region Address that he would do what he believed in, "because you are going to get criticised whatever you do"....Read More

WSBC Parramatta Lunch Inspires Employers On How To Grow Employment In West

Parramatta Advertiser 
I  June 12, 2014

WITH being a “westie” now “a badge of honour”, Western Sydney businesses gathered to hear how to attract and keep one of the biggest workforces in the country, at a Parramatta lunch today.

Deputy editor of the Daily Telegraph Ben English used his experience as driver of the Fair Go for The West campaign to inspire employers at Western Sydney Business Connection’s What’s Driving Employment in GWS lunch at the ParkRoyal....Read More 

Western Sydney Business Connection Lunch Raises Vital Funds For Northcott Disability Services

Parramatta Advertiser 
I  Dec 4, 2013

Western Sydney Business Connection's last lunch of the year gave business people a chance to network before the start of another year as well as raise money for Northcott Disability Services.

Held at Oatlands House in Dundas on Wednesday, the business leader lunch featured popular Northcott ambassadors Ben Keyte and Shirley Wong who both spoke of how Northcott had helped their lives.

Both wheelchair bound and Ms Wong communicating via an iPad voice, the young ambassadors....Read More

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