Visitor Network Strategy Launched
Western Sydney Business Access I July 1, 2017
Western Sydney business leaders have been urged to leverage the region’s tourism industry as a world class visitor destination and capitalise on the potential business opportunities.
Western Sydney’s visitor economy is currently regarded as small, according to the region’s prominent business group.
Of the 28 per cent contribution to greater Sydney’s tourism gross value added, 86 per cent is accrued from just one destination – Sydney Olympic Park.
“[Western Sydney] is not a place tourists would come to visit,” said Amanda Brisot, General Manager, of the Parramatta-based Western Sydney Business Connection….Read More (Page 2)
The Rise And Rise Of Western Sydney
Western Sydney Business Access I July 1, 2017
Earlier this month Western Sydney Business Connection (WSBC) launched the visitor industry strategy and marketing plan.
The plan is a bold vision for the visitor economy’s role and contribution to the growth of western Sydney.
It should be clear to most residents, that the significant investment being made by the state and federal governments into the region if not just to accommodate an additional one million people but a sincere intention to enhance the socio-economic condition of the entire metropolis.....Read More
Western Sydney Business Connection Launches Visitor Network Strategy
The Parramatta Holroyd Sun I June 12, 2017
The journey towards western Sydney becoming a destination for visitors on the tourism map has begun.
Western Sydney Business Connection (WSBC) launched its Visitor Network Strategy in Parramatta last week, aimed at attracting 12.8 million visitors to the region by 2030.
An independent coordinated approach between public and private sectors is at the centre of the new strategy developed by Strategetic Consultants, best known for delivering the 100 per cent Pure New Zealand campaign.
The strategy celebrates the region’s sociocultural status and presents a compelling proposition to attract a broad range of visitors by promoting lifestyle, study and business opportunities as well as leisure and sporting attractions. Strategy founding partners include Parramatta Council, Parramatta Leagues, Wet n Wild, Australian Turf Club and Museum of Applied Science....Read More
Project Sydney: A Sporting Chance For Tourism In The West
The Daily Telegraph I June 8, 2017
COME for the sport, stay for the weekend. That’s the message behind a big-budget ad campaign spruiking Sydney’s west, to be unveiled today at a high-level tourism summit.
Craft beer and art trails, along with bike paths will be promoted under the bold ad strategy designed by Ian Macfarlane, the marketing guru behind successful campaigns for New Zealand and Cape Town.
The Sydney’s West tourism campaign, funded by local businesses, comes as new figures reveal the region - excluding Olympic Park - draws just 4 per cent of Sydney’s tourism dollars....Read More
Project Sydney: Tourist de Force: Wicked Pitch Of The West
The Daily Telegraph I June 6, 2017
WESTERN Sydney is aiming to draw up to 14.3 million visitors every year under an ambitious plan to attract tourists.
The tourism strategy - which will coincide with the opening of the new airport at Badgerys Creek - aims to drive visitors to the region and promote drawcards like the Blue Mountains to new audiences.
Backed by heavyweight local outfits including the Penrith Panthers, Parramatta Leagues, Rosehill Gardens and Wet’n’Wild, it is expected to boost the value of Western Sydney’s tourism industry to a whopping $10.2 billion....Read More
Businesses Lead Push To Put West On Tourist Map
Penrith Press I April 7, 2017
PENRITH Panthers has united with other western Sydney leaders to fund the first business-led plan for a stronger visitor economy.
Western Sydney Business Connection’s new $100,000 Western Sydney Visitor Project aims to produce a region-specific visitor marketing strategy to put western Sydney on the map.
The man behind the hugely successful 100% Pure New Zealand tourism campaign, Ian Macfarlane, has been recruited to help with this....Read More
Keep Your Business Strong
Blacktown Sun I Nov 17, 2016
As Australian small businesses brace themselves for the impending Christmas period, Business Life Australia (BLA) – a recently formed business support charity - has launched and is here to help.
“Running a small business can be stressful enough at the best of times, but the Christmas period can be a particularly trying time for small business owners, who struggle to meet increased demand but also contend with the higher emotional and social pressures of the season,” Business Life Australia director, Koos Kruger said....Read More
|Engine Room Of The Nation
The Parramatta Holroyd Sun I Sept 15, 2016
A packed room of 600 business leaders showed why west is best last week.
Premier Mike Baird delivered his third annual state of the region address at a Western Sydney Business Connection lunch in Rosehill, where he talked up his government's progress, priorities and plans.
"Western Sydney is the engine room of the nation," Mr Baird said....Read More
Premier Mike Baird Talks Up Investment His Government Has Given To Western Sydney
Parramatta Advertiser I Sept 8, 2016
PREMIER Mike Baird has talked up the level of investment and attention his government has given to western Sydney while addressing 600 of the region’s business leaders.
Mr Baird today delivered his third State of the Region speech at the Western Sydney Business Connection at Rosehill Gardens Racecourse and boasted about the Liberal Government’s key projects and achievements for the region and the state...Read More
|Benefits Of Private Equity Funding
Western Sydney Business Access I May 2, 2016
A home visit health care business that is thriving by being client-driven is no longer dubious about private equity financial help after attending the WSBC Major Business Leader Luncheon on April 28.
Alexandra Conroy from Reliant Healthcare operates in a niche market and did not think she fit the profile of a business that would attract private equity finance.
Ms Conroy told WSBA after the event that she had been dubious about the benefits of private equity....Read More
Westmead Health Precinct Will Become One Of Australia’s Biggest 24/7 Businesses
news.com.au I Feb 27, 2015
THE new Westmead Health Precinct will be, “one of the biggest 24/7 businesses” in Australia with more than 12,000 staff and patients on site everyday, the hospital’s new general manager said.
General manager Andrew Newton said the future Westmead Health Precinct would have to be built to cater for projected population needs he described as “scary”.
By 2026 the Western Local Health District will have 1.161 million people....Read More
|New Businesses Vital For Economic Growth
Hills Shire Times I March 24, 2015
The growth of western Sydney will only be successful if the region meets the needs of private business, according to the west's councils.
Speaking at the Western Sydney Business Connection's Business Leaders' Luncheon last week, senior staff from Parramatta, Liverpool, Blacktown, The Hills and Penrith said encouraging business to move to the west would mean future growth was sustainable....Read More
Shortage Of Skilled Workers And Apprentices Restricting Growth In Western Sydney, Report Finds
ABC News I Oct 6, 2015
A growing skills shortage in Sydney's west is restricting the growth of businesses in the region, a report has found.
TAFE Western Sydney and Western Sydney Business Connection conducted the Greater Western Sydney Skills Barometer audit in mid-2015, surveying 456 businesses across different industries in the region.
TAFE Western Sydney Institute director Robin Shreeve said one of the key findings....Read More
Infrastructure Dream Drives Baird
Western Sydney Business Access I Nov 2, 2015
Premier Mike Baird's message to Western Sydney business leaders was clear - he will not be thwarted by community opposition when delivering his promised infrastructure program.
WSBC Parramatta Lunch Inspires Employers On How To Grow Employment In West
Parramatta Advertiser I June 12, 2014
WITH being a “westie” now “a badge of honour”, Western Sydney businesses gathered to hear how to attract and keep one of the biggest workforces in the country, at a Parramatta lunch today.
Deputy editor of the Daily Telegraph Ben English used his experience as driver of the Fair Go for The West campaign to inspire employers at Western Sydney Business Connection’s What’s Driving Employment in GWS lunch at the ParkRoyal....Read More
Western Sydney Business Connection Lunch Raises Vital Funds For Northcott Disability Services
Parramatta Advertiser I Dec 4, 2013
Western Sydney Business Connection's last lunch of the year gave business people a chance to network before the start of another year as well as raise money for Northcott Disability Services.
Held at Oatlands House in Dundas on Wednesday, the business leader lunch featured popular Northcott ambassadors Ben Keyte and Shirley Wong who both spoke of how Northcott had helped their lives.
Both wheelchair bound and Ms Wong communicating via an iPad voice, the young ambassadors....Read More