Webinar: Building & Protecting Value In Your Brand
Your brand is an asset. Your competitors know it. Do you?
Creating a brand is an important step in any business. There are sensory aspects important for a brand to be effective to a consumer whilst also having the ability to add value to a business’ asset portfolio. If a brand is not protected sufficiently, the value of a brand may be depleted by competitors or other third parties to the detriment to your business.
Join us for this webinar tailored specifically for business owners, in which Hayley Hitch, Principal Lawyer and head of the Intellectual Property team at Matthews Folbigg Lawyers, will cover the following areas of focus:
- What is a brand?
- The various components of a brand
- The importance of a cohesive brand
- Ways to protect your brand
- Benefits of protecting your brand
- Lessons Learnt
Register now to learn what you can do to protect and build value in your brand.
Hayley Hitch
Principal
Matthews Folbigg Lawyers
Hayley is a Principal at Matthews Folbigg Lawyers, specialising in Intellectual Property, Insolvency, Restructuring and Debt Recovery.
She holds a Master of Intellectual Property from UTS and is a registered Trade Marks Attorney with the Trans-Tasman IP Attorneys Board. Hayley is also a Justice of the Peace of NSW and holds ARITA Advanced Certification in restructuring, insolvency and turnaround.
Hayley has extensive litigation and advisory experience across the Local, District, Supreme, Federal and Federal Circuit Courts, with particular expertise in trade marks, copyright, designs, patents and intellectual property disputes, as well as complex insolvency and restructuring matters.
Drawing on her arts background, Hayley brings a creative and practical perspective to intellectual property matters. She is committed to achieving favourable outcomes for clients through strategic advice, alternative dispute resolution and effective litigation where required.
Date & Time:
Thursday 24 September 2026
11.00am - 12.00pm
Location:
Online and Live
(This webinar may be recorded)
Connection Members: Complimentary Registration
Non Members: Complimentary Registration
This event is supported by
Click here for event terms & conditions.
Date & Time
Thursday 24 September 2026
11.00am - 12.00pmLocation
Online
Registration Cost
A. Connection Members – FREE
B. Non Members – FREE
