Australia's 3rd Largest Economy

Breakfast Masterclasses


WSBC has partnered with Platinum Partners World Class Teams, Brilliant Digital and Institute of Strategic Management (ISM) to deliver a Breakfast Masterclass Series designed to support our members in growing their business. The series focuses on delivering professional development opportunities in the areas of leadership, digital marketing and sales.


How To Map, Integrate And Measure A Customer Experience Plan

Thursday 17th June 2021, 7.30am to 9.30am

We've all had customer experiences that range from outstanding to infuriating and these lead to either customer loyalty or customer loss; no matter how great your product is.

A remarkable customer experience creates customer engagement and retention, business growth, and brand advocates who use their social media networks to do your advertising for you, making you stand out from the crowd.

During this Masterclass, Gerard Hermens, Director of the Institute of Strategic Management, will show you how to measure your customer experience to determine what you're doing well and where there's room for improvement.

You will also discover:

  • How to understand and map customer experience or CX
  • How this adds economic and social value to your business
  • How to integrate a CX plan into your marketing strategy
  • 5 steps for mapping and testing CX

Format

  • Full plated breakfast, including barista coffee served at 7.30am
  • Interactive Masterclass from 8.00am to 9.30am

This event will also provide you with the opportunity to submit seating preferences so that you can strategically connect with other business leaders in attendance. There is however, only a limited number of places available. Click on the book now button below to avoid missing out.


    Proudly supported by Institute of Strategic Management 


    How To Create And Retain Leaders At All Levels

    Wednesday 21st April 2021, 7.30am to 9.30am

    If you want a world class business, you need to create world class leaders at all levels of your organisation. But what is the process for creating high-performing leaders? And once you’ve created them, how do you make sure they stay and don’t get poached by competitors?

    We know great leaders can be created; they don’t need to be headhunted. But becoming a great leader doesn’t happen by itself. Your high-performers need to learn a completely different set of skills to succeed in their leadership position.

    Then once they have become great leaders, how do you take proactive action to keep these valuable people? What can, and what should you do, to keep your people engaged, thus making it less likely they will be lured by your competitors?

    Join us for this not-to-be-missed Breakfast Masterclass where Australia's #1 High-Performance Team Consultant, Diana Tapp, will outline the five steps for creating leaders at all levels. Plus, you will get the recipe for stopping other companies poaching your best people so that you can consistently deliver exceptional results.

    In this Masterclass you’ll discover:

    • The five critical steps to creating leaders at every level of your organisation
    • How to develop the skillset and mindset required to make the leadership transition
    • How your leaders can build certainty, foster trust and get the best out of your employees
    • Strategies to reduce burn out and help RETAIN your best talent
    • How to keep leaders motivated and engaged in times of turmoil and change

    Proudly supported by World Class Teams


    Proven Strategies To Generate New Business From Google Search

    Wednesday 24th February 2021, 8.30am to 11.00am

    In today’s digital world you are who Google says you are; and being visible on the most popular search engine on the planet is an essential part of doing business in 2021. Google search offers incredible opportunities for all sizes and types of organisations, giving them the ability to reach untapped markets and generate new business locally, nationally and globally. 

    Done right, Search Engine Optimisation or SEO will significantly increase your visibility on Google search and therefore deliver opportunities to your door every day of the week.  However, many businesses find that despite investing in SEO their bottom line is not seeing the returns. 

    This Breakfast Masterclass is for business owners and leaders who want to get reliable results and return on investment from SEO. Delegates will learn the fundamentals of Google search at a big picture level, what’s possible and what’s not, what SEO activity will deliver reliable, sustained growth and how to create a strategic and effective plan to tackle your Google visibility. 

    Proudly supported by Brilliant Digital


    How To Create A Strategic Playbook For Changing Customer Behaviours

    Thursday 15th October 2020, 8.30am to 11.00am

    It is no secret that customers have changed their decision-making processes and purchasing behaviour as a direct result of COVID. Unfortunately for many businesses there is no longer a playbook to follow.

    How do you create a new playbook or rewrite the one you already have so that it aligns with the new market conditions and helps you get ahead of the game.

    During this hands-on Masterclass, you will:

    - Begin work on your strategic plan
    - Learn how to understand your customers’ problem and how to solve it
    - Find out how to reduce operating costs and improve cash flow
    - Learn how to realign your business products and services to maximise your marketing impact
    - Develop a plan to stand out from your competitors
    - Learn key takeaways from successful business models employed by companies such as Apple, Facebook and Amazon

      Proudly supported by Institute of Strategic Management 


      Proven Strategies To Improve Engagement On Social Media

      Thursday 3rd September 2020, 7.30am to 10.00am

      Social media marketing is an essential part of doing business in 2020 and offers incredible opportunities for all sizes and types of businesses to engage with new audiences and grow their brand awareness.

      Done right it’s like networking on steroids! However many businesses find that despite investing a lot of time on multiple platforms their social media posting delivers absolutely no results. 

      This Breakfast Masterclass is for business owners and leaders who want to get reliable results and return on investment from the rapidly changing social media space. Delegates will learn which platforms will work for their type of business, what kinds of social media content deliver positive engagement and how to create a strategic and effective social media plan.

      Click here for further information about the face to face event. Alternatively click here to find out about the live stream.

      Proudly supported by Brilliant Digital 


      How To Stop Competitors From Poaching Your Best People

      Thursday 20th February 2020 - 7.00am to 9.30am

      You know who your best people are. These are your highly experienced people who have unique knowledge or skills, they have formed strong relationships, and therefore influence, with your customers, and their colleagues enjoy working with them. There would be an enormous gap if they left your business.

      Yet we often take very little proactive action to keep these valuable people, nor do we usually have a back-up plan if they do leave.

      What can, and what should you do, to keep your best people engaged, thus making it less likely they will be lured by your competitors? Click here for further information.

      Brought to you by World Class Teams


      How To Turn Your Website Into Your Hardest Working Employee

      Thursday 30th April 2020 - 7.00am to 9.30am

      An effective website is an incredibly valuable digital asset. But despite spending thousands of dollars and countless stressful hours on their website, many business owners still have a site that leaves them cold and fails to deliver leads, sales and business growth.

      This website success workshop is for business owners and leaders who want their website to work hard for them and deliver business opportunity to their door.

      Delegates will gain a clear understanding of how to approach a website project with confidence that it will be successful. You will also discover what's important and what's not and where elements like design, code, content and SEO fit into the mix. Click here for further information.

      Brought to you by Brilliant Digital 


      Are You Winning The Sales Game? Techniques To Boost Business

      Wednesday 30th October 2019 - 7.00am to 9.30am

      New technologies, increased competition and economic constraints are just some of the factors that have altered the buyer landscape. So who then, is today’s modern customer, what are their needs and how do you best articulate delivering value?

      In this hands-on 2-hour workshop, we will explore the attributes of, and build a profile for your best customer; create a compelling verbal value proposition that’s tailored to your customer’s segments; look at the dynamics of providing a winning narrative for your value proposition; examine ways to build and sustain strong relationships with your customers and prospects; ensure you are asking effective questions during sales calls.

      Finally, with the customer of today expecting discounts, we will explore whether this strategy is really required to seal the deal. Click here for further information.

      Brought to you by Institute of Strategic Management 


      The Power of Content Marketing - Are You Finding Your Customers Or Are They Finding You?

      Thursday 8th August 2019 - 7.00am to 9.30am

      Digital marketing is now the mainstream and eclipses all other forms…and content is the currency. Done well, content marketing can help position your business as an expert in your industry, improve your brand awareness, create loyalty and trust with customers and prospects and ultimately convert readers into warm leads.

      This content marketing workshop is for business owners and leaders who want to get results and return on investment in the rapidly changing digital marketing space. Delegates will gain a clear understanding of what digital content will best grow their brand, how to create a content strategy that will deliver qualified enquiries and what skills sets they will need to get the best return on investment. Click here for further information.

      Brought to you by Brilliant Digital 


      Boosting Your Emotional Intelligence For Workplace Success 

      Thursday 4th April 2019 - 7.30am to 9.30am

      Emotional Intelligence (EQ) is the strongest predictor of performance, explaining 58% of success in all job types. People with a high degree of EQ have also been shown to earn $40,000 per year more than those with low EQ. But how do you improve it?

      This breakfast is for business owners and leaders who want to discover practical tools & tips they can implement today to improve their Emotional Intelligence. Find out how to make smart choices in those “5% moments” when the stakes are high. Learn the technique for getting positive outcomes, enhanced trust and stronger relationships in every interaction.

      Click here for further information.

      Brought to you by World Class Teams


      Creating A Digital Brand Strategy For Business Growth

      Thursday 21st February 2019 - 7.30am to 9.30am

      Digital marketing is now the mainstream and eclipses all other forms… but unless you have a solid strategy it’s easy to waste time and cash and get no measured return on investment.

      This digital brand strategy workshop is for business owners and leaders who want to get bang up to date with the latest advances in this fast moving field. Attendees will gain a clear understanding of what they need to do to create and grow a digital brand in a cohesive and strategic way and get a reliable and measured return on their investment.

      Click here for further information.


      Brought to you by Brilliant Digital 

       


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