Australia's 3rd Largest Economy

Breakfast Masterclasses

WSBC has partnered with Platinum Partners World Class Teams, Brilliant Digital and Institute of Strategic Management (ISM) to deliver a Breakfast Masterclass Series designed to support our members in growing their business. The series focuses on delivering professional development opportunities in the areas of leadership, digital marketing and sales.

How To Create A Strategic Playbook For Changing Customer Behaviours

Thursday 15th October 2020, 8.30am to 11.00am

It is no secret that customers have changed their decision-making processes and purchasing behaviour as a direct result of COVID. Unfortunately for many businesses there is no longer a playbook to follow.

How do you create a new playbook or rewrite the one you already have so that it aligns with the new market conditions and helps you get ahead of the game.

During this hands-on Masterclass, you will:

- Begin work on your strategic plan
- Learn how to understand your customers’ problem and how to solve it
- Find out how to reduce operating costs and improve cash flow
- Learn how to realign your business products and services to maximise your marketing impact
- Develop a plan to stand out from your competitors
- Learn key takeaways from successful business models employed by companies such as Apple, Facebook and Amazon

Proudly supported by Institute of Strategic Management 

Proven Strategies To Improve Engagement On Social Media

Thursday 3rd September 2020, 7.30am to 10.00am

Social media marketing is an essential part of doing business in 2020 and offers incredible opportunities for all sizes and types of businesses to engage with new audiences and grow their brand awareness.

Done right it’s like networking on steroids! However many businesses find that despite investing a lot of time on multiple platforms their social media posting delivers absolutely no results. 

This Breakfast Masterclass is for business owners and leaders who want to get reliable results and return on investment from the rapidly changing social media space. Delegates will learn which platforms will work for their type of business, what kinds of social media content deliver positive engagement and how to create a strategic and effective social media plan.

Click here for further information about the face to face event. Alternatively click here to find out about the live stream.

Proudly supported by Brilliant Digital 

How To Stop Competitors From Poaching Your Best People

Thursday 20th February 2020 - 7.00am to 9.30am

You know who your best people are. These are your highly experienced people who have unique knowledge or skills, they have formed strong relationships, and therefore influence, with your customers, and their colleagues enjoy working with them. There would be an enormous gap if they left your business.

Yet we often take very little proactive action to keep these valuable people, nor do we usually have a back-up plan if they do leave.

What can, and what should you do, to keep your best people engaged, thus making it less likely they will be lured by your competitors? Click here for further information.

Brought to you by World Class Teams

How To Turn Your Website Into Your Hardest Working Employee

Thursday 30th April 2020 - 7.00am to 9.30am

An effective website is an incredibly valuable digital asset. But despite spending thousands of dollars and countless stressful hours on their website, many business owners still have a site that leaves them cold and fails to deliver leads, sales and business growth.

This website success workshop is for business owners and leaders who want their website to work hard for them and deliver business opportunity to their door.

Delegates will gain a clear understanding of how to approach a website project with confidence that it will be successful. You will also discover what's important and what's not and where elements like design, code, content and SEO fit into the mix. Click here for further information.

Brought to you by Brilliant Digital 

Are You Winning The Sales Game? Techniques To Boost Business

Wednesday 30th October 2019 - 7.00am to 9.30am

New technologies, increased competition and economic constraints are just some of the factors that have altered the buyer landscape. So who then, is today’s modern customer, what are their needs and how do you best articulate delivering value?

In this hands-on 2-hour workshop, we will explore the attributes of, and build a profile for your best customer; create a compelling verbal value proposition that’s tailored to your customer’s segments; look at the dynamics of providing a winning narrative for your value proposition; examine ways to build and sustain strong relationships with your customers and prospects; ensure you are asking effective questions during sales calls.

Finally, with the customer of today expecting discounts, we will explore whether this strategy is really required to seal the deal. Click here for further information.

Brought to you by Institute of Strategic Management 

The Power of Content Marketing - Are You Finding Your Customers Or Are They Finding You?

Thursday 8th August 2019 - 7.00am to 9.30am

Digital marketing is now the mainstream and eclipses all other forms…and content is the currency. Done well, content marketing can help position your business as an expert in your industry, improve your brand awareness, create loyalty and trust with customers and prospects and ultimately convert readers into warm leads.

This content marketing workshop is for business owners and leaders who want to get results and return on investment in the rapidly changing digital marketing space. Delegates will gain a clear understanding of what digital content will best grow their brand, how to create a content strategy that will deliver qualified enquiries and what skills sets they will need to get the best return on investment. Click here for further information.

Brought to you by Brilliant Digital 

Boosting Your Emotional Intelligence For Workplace Success 

Thursday 4th April 2019 - 7.30am to 9.30am

Emotional Intelligence (EQ) is the strongest predictor of performance, explaining 58% of success in all job types. People with a high degree of EQ have also been shown to earn $40,000 per year more than those with low EQ. But how do you improve it?

This breakfast is for business owners and leaders who want to discover practical tools & tips they can implement today to improve their Emotional Intelligence. Find out how to make smart choices in those “5% moments” when the stakes are high. Learn the technique for getting positive outcomes, enhanced trust and stronger relationships in every interaction.

Click here for further information.

Brought to you by World Class Teams

Creating A Digital Brand Strategy For Business Growth

Thursday 21st February 2019 - 7.30am to 9.30am

Digital marketing is now the mainstream and eclipses all other forms… but unless you have a solid strategy it’s easy to waste time and cash and get no measured return on investment.

This digital brand strategy workshop is for business owners and leaders who want to get bang up to date with the latest advances in this fast moving field. Attendees will gain a clear understanding of what they need to do to create and grow a digital brand in a cohesive and strategic way and get a reliable and measured return on their investment.

Click here for further information.

Brought to you by Brilliant Digital 


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