PR and Marketing firm Hugo Halliday is pulling up stakes from its Gladesville office and moving to Parramatta.

 

Managing Director of Hugo Halliday PR and Marketing Bill Pickering said the move is to keep pace with Sydney’s shifting business landscape.

“No longer is the Sydney CBD or nearby suburbs considered as the heart of our State’s capital – Parramatta took this title long ago,” Mr Pickering said.

“Businesses looking to prosper must consider making the move west to keep pace with where the action is in regards to connectivity and clients.”

Mr Pickering said Hugo Halliday is a diverse public relations and media and marketing company that works with clients seeking advocacy with all levels of Government, media training and exposure and community relations expertise.

He describes himself as a ‘corporate soldier’ ready to do battle with Government, Media and groups opposed to business interests to achieve desired outcomes.

A corporate soldier? A number of former Defence officers have joined forces with large businesses to add firepower to boardrooms to assist with realising corporate goals and aims. Hugo Halliday Public Relations and Marketing Pty Ltd is one company that enjoys the military experience of two of its members.

Mr Pickering is a former journalist and senior public affairs and media consultant who is at home wearing svelte suits or disrupted pattern camouflage uniforms. Bill is a former Regular Army Lieutenant Colonel and communications specialist who has been in some of the world’s hot spots working with the United Nations and the Australian Army. He has taken his war fighting skills to a different level by utilising them for corporations and businesses to achieve their goals and aims with Government, Media and the wider community.

Bill has led national media campaigns, international public affairs in Asia and Africa, dealt with major national crises and co-ordinated sensitive national and international public information strategies. He has held senior appointments in Federal and State Governments, in the Media, and more recently in communications and PR agencies. Bill has a Masters degree in Organisational Communication and a Bachelors degree in Journalism and Media.

Assisting Bill is Christopher Holcroft who is also a Media and corporate communications specialist; former journalist and senior public affairs and Media specialist. Christopher is an Army Reserve Lieutenant Colonel who is also just as happy to wear corporate suits or a camouflage uniform to get the job done.

He also brings a mix of corporate and military skills and leadership to the table to enable clients to achieve their goals. Christopher has led national media campaigns, international public affairs in Asia and the Middle East, dealt with major national crises and co-ordinated sensitive national and international public information strategies.

Christopher has held senior appointments in Federal, State and Local Governments, in the Media, and more recently in communications and PR agencies. Christopher has a Masters degree in Organisational Communication and a Bachelors degree in Journalism and Communication Technology. He has also written five books – three aimed at teenagers and two for adults.

Forming the rest of the operational team at Hugo Halliday is Nathaniel Smith whose expertise is Government advocacy and community relations and Jessica Craig, a graphic artist who helps brings life to company websites, brochures, newsletters and other media. Together they form part of the operational team at Hugo Halliday to help clients combat the jungle of Government lobbying; Media and community relations.

“If you need something urgent to be done or a crisis hits your organisation which corporate soldiers are you going to call? Hopefully someone with experience in an operations room working for multi-levels of governance and Media – that will be Hugo Halliday PR and Marketing,” Mr Pickering said.

“Some business leaders like to be called Captains of industry.  Step up the rank chain and call people who have actually served the country in uniform and know how to handle issues at senior levels.

“Keeping cool under fire is a military trait Hugo Halliday espouses in crisis communications along with good strategic and tactical planning.”

Mr Pickering said Hugo Halliday does not have former tank commanders who know how to drive tanks in paddocks and fields; infantry soldiers whose life revolved around fighting on battlefields or even naval warfare officers who can fire the big guns. Instead, Hugo Halliday has experts in fields you need to actually deploy in your boardrooms – Government advocacy experts; communications, Media, crisis management, public information campaign strategists and community relations experts.

He said Hugo Halliday brings to Parramatta a kitbag of corporate skills including consultative leadership and empowerment for businesses to solve their corporate issues and concerns through a mission and command approach. This allows business to set the parameters of the agreed mission or goal for their ventures and for Hugo Halliday to effect what is required to achieve the aims.