Reed Exhibitions Australia, the Australian subsidiary of the world’s leading event organiser, has announced a major new conference and exhibition event designed to support the changing operational needs and growth objectives of Australia’s dynamic agribusiness industry.
The inaugural edition of Agriworld Australia, a first-of-its kind, two-day business to business conference and exhibition, will take place at Sydney Showground, Sydney Olympic Park on 15 & 16July 2015, bringing together the entire agribusiness value chain, from ‘farm to fork’ and built on four defined pillars:
- Agriinvest – investment services (finance, legal & tax support, business services)
- Agritech – farm production (field technologies, animal management)
- Agrinext – processing (technology, generation solutions, equipment)
- Agritrade – trade services (transport, storage, smart technology, export services)
Agriworld Australia will attract Australian and international professionals from the agricultural food production, fishing and aquaculture and food processing industries. Attendees will have the opportunity to source and buy the latest products, equipment and services to enhance their production productivity from the field to the processing plant. They will have the chance to interact with both domestic and international investors, understand the market appetite for their products and understand the best channels for delivery to market.
Agriworld Australia is supported by peak industry body Royal Agricultural Society of New South Wales (RAS). Michael Kenny, RAS Chief Executive, affirms that Agriworld Australia supports his organisation’s key objectives. “RAS applauds Reed Exhibitions for this exciting initiative and we are delighted to be supporting the inaugural Agriworld Australia as both strategic partner and host. The objectives put in place by Reed are closely aligned to RAS’s vision and purpose to encourage the sustainable development of agriculture by staging events that support agricultural excellence. The team at RAS looks forward to supporting Reed Exhibitions in developing Agriworld Australia into the country’s premium agribusiness conference and exhibition.”
Exhibitors at Agriworld Australia will showcase the latest technologies and support services from farm production to food processing and trade, and will have the opportunity to connect and engage with the domestic agricultural supply chain and to exploit opportunities to access this fast-growing sector in Australia and key Asian markets.
The investment stream (Agriinvest) within Agriworld Australia will attract domestic and international investors, who will benefit from the opportunity to assess the different commodity risks and their potential, look at how best to diversify their investment portfolio and network on a larger scale with those companies that can help them own a piece of Australia’s agricultural market.
Delegates at the Agriworld Australia conference will benefit from a mix of seminars and interactive workshops providing unparalleled, highly valuable face-to-face learning opportunities. A premium line-up of national and international speakers will present their knowledge, experiences and solutions on all aspects of farm management - productivity, food quality, nutrition and R&D, strategy, animal care, livestock management and agricultural investment.
According to John Gorton, Executive Director of Reed Exhibitions Australia, “the launch of Agriworld Australia follows extensive industry research and consultation, which clearly demonstrated the market need for a premium quality, comprehensive agribusiness event for the full ‘farm to fork’ agricultural/agri-food value chain.”
Gorton reports that “in an independently-conducted survey to 100 senior agribusiness executives, 90% stated that high quality agriculture/agribusiness events are important to them and to their business. 99% of surveyed executives stated that they would be likely to attend if a major event organiser in Australia were to launch a new exhibition focusing on bringing the entire agriculture/agribusiness supply chain together, with an emphasis on ‘farm to fork’.”
The launch of Agriworld Australia is supported by the predicted growth in the Australian agricultural and agri-food markets. Australia exports around 65% of its farm products, 75% of its fish products and 60% of its forest products. The agribusiness industry in Australia is currently worth $A219 billion with 576,000 people employed and 125,160 operating businesses.1 32.7% of Australia’s farms are in New South Wales, location of Agriworld Australia 2015. Naming Agribusiness as one of the Fantastic Five ‘Next Growth Waves’ for Australia, Deloitte2 predicts that Australia’s agribusiness sector could add an extra $A250 billion to the Australian economy over the next two decades, driven by growth in food exports to neighbouring Asia.
Gorton concludes that “Reed Exhibitions is delighted to be working with Australia’s dynamic agribusiness industry and offering a platform to support its growth. We will be working closely with our strategic partner RAS and other industry stakeholders to ensure that the content and direction of Agriworld Australia stay firmly aligned with the industry’s needs, objectives and culture. We urge companies and individuals interested in participation at Agriworld Australia, whether as an event partner, exhibitor, sponsor, trade visitor, conference delegate or speaker, to contact us as soon as possible to get on board and help us to help you support the future growth of your industry.”
