Australia's 3rd Largest Economy

WSBC Business Leader Luncheon: Western Sydney's Customer of the Future

  • 22-May-2019
  • 11:30 - 14:00
  • The Cube, Campbelltown Catholic Club, 20-22 Camden Road, Campbelltown, NSW, 2560

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Bigger, bolder, more demanding, more connected, more pressed for time, more insecure and above all more technologically adaptive. Meet your customer of the future.

If there is one place on the Australian continent where the customer of the future will evolve quickest it is in Western Sydney. Here we will see a more connected, a more prosperous, and a more demanding customer of the future. Shoppers that want to shop 24/7 and that expect engagement. Clients that are used to comparing local service providers with the best they can Google. Customers that are truly cosmopolitan - and all connected into the job market of one the world’s most important global cities. Here is Western Sydney and here is where you will find the latest iteration of the customer of the future that will then seep into other Australian markets.

If you’re in business - and in Western Sydney - you need to hear Bernard Salt AM engage, and occasionally enrage, with his piercingly accurate insight into Western Sydney's customer of the future.

The Presenter

Bernard Salt AM is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community.

Current work

Bernard heads The Demographics Group which provides specialist advice on demographic, consumer and social trends for business. Prior to that Bernard founded KPMG Demographics.

Bernard writes a weekly column for The Australian newspaper that deal with social, generational and demographic matters.

He is an adjunct professor at Curtin University Business School and he holds a Master of Arts degree from Monash University.

Bernard Salt is one of the most in-demand speakers on the Australian corporate speaking circuit and has been so for more than a decade. He is perhaps best known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the “Seachange Shift”, the “Man Drought”, “PUMCINS” (pronounced “pumkins”) and the “Goats Cheese Curtain’. He was also responsible for popularising smashed avocados globally.

Media & Publishing

Bernard has popularised demographics through his books, columns and media appearances. His body of work is summarised in six popular best-selling books. Bernard appears regularly on radio and television programs and recently hosted a business television program “The Next Five Years” on SkyNews Business Channel 602.


He was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.

Event Format:


Registration, Networking & Pre Lunch Drinks


Official Welcome & Presentations (includes a 2 Course Lunch)


Official Close

$5.00 from every ticket sold at this event goes to the WSBC Charity Partner Program, raising funds for our 7 Charity Partners: Children's Medical Research Institute, Ingham Institute of Applied Medical Research, Northcott Disability Services, Parramatta Mission, Ronald McDonald House (Westmead), The Salvation Army and Westmead Medical Research Foundation 

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