Western Sydney’s prime facilitator of business engagement, The Western Sydney Business Connection (WSBC), is proud to announce the promotion of Michael Sugg from General Manager to CEO as part of the organisation’s continued transformational process.

WSBC’s President Troy McPhee said “the new appointment marks the first stages in the process of WSBC’s transition from incorporated association to a company limited by guarantee, as voted by the members at our recent AGM”.

“Michael has delivered on his proven reputation for transforming and growing member organisations both here in Australia and overseas.  His engagement with our members and the wider community over the past 18 months has allowed WSBC to transform and deliver more relevant programs to its members and reinvigorate its presence in Western Sydney”, added WSBC’s jnr Vice President Brendon Noney.

“The new structure of WSBC will enable the organisation to continue to grow into a larger not-for-profit organisation, providing for a greater diversity of membership. It also better aligns with the new strategic direction of WSBC to be an organisation that not only connects the businesses of Great Western Sydney, but engages in industry support initiatives and advocates for and provides education to those businesses”.

Michael’s role will include leading and managing the organisation’s growth and ensuring it remains progressive, productive and relevant to its membership base. He will also lead the organisation’s new advocacy role, beginning with the campaign to ensure that the businesses of Greater Western Sydney directly benefit from the proposed billions of investment dollars being injected into the region.