WSBC Platinum Partner NewsLocal offer some advice on their readership demographics to assist your business in connecting with the Western Sydney Community.
NewsLocal has formed a deep connection with our readers – in some cases, for over 100 years. Our trusted brands are an essential part of community life. We keep residents “in the know”, from where to shop, work, play, eat and socialise close to home. Local is at the heart of how we gather news, write our stories and inform our communities.
NewsLocal is starting more local conversations every day about matters that affect and change the community. Each brand is proud to provide a sense of belonging for the communities they serve, connect readers to their neighbours and help celebrate the diversity around them.
Our readers say advertising is one of the most important content in their local paper - they look to your advertising for solutions to help their busy lives.
Every month, more than two million people stay connected with our local content across Sydney and the Central Coast – whether that’s reading the print publication delivered to their homes and businesses, online or through our active social media updates.
Our readers are a collective of passionate locals that rely on our local brands to keep them connected to their community.
They are a wide demographic of singles, young couples, families, to empty nesters.
NewsLocal is their trusted source for local news, information and issues that matter to them most.
Reader Demo
Singles, No Kids (18-44)
Without the responsibility and expense of kids, our single readers have a higher disposable income to spend.
They are less price-conscious, are early adopters of new technologies and products, seek quality in their purchases, drink and eat out more and use social media and digital platforms to get their info.
They shop often and are more likely to be looking to buy a new home, but still love spending money on entertainment, going out and heading overseas.
Couples, No Kids (18-44)
Career-focused, these readers are motivated and passionate. They care about their appearance, what they wear and are focused on their health.
They shop often and are more likely to be looking to buy a new place to live, but still love spending money on entertainment, going out and heading overseas. This group is all about their lifestyle.
Some are studying but most are career-driven and concentrating on their full-time jobs.
Parents With Kids Under 18 Living At Home
Parents keen to stay connected with their community. These readers spend their dual income on childcare, baby goods and clothing, groceries and education.
This group are more likely to be established and price-conscious, they most likely have a mortgage and are continually striving to buy or change an existing home to better suit their family.
Parents With Kids Over 18 Living At Home
The kids may be grown-up, but these readers are still supporting them. They are interested in reading about council news and feel a sense of belonging in the community. They spend money on entertainment and, as proud homeowners, will invest in their property.
They can afford to buy what they want, but are still price-conscious. And as they look forward to living without children under their roof, they plan towards bigger holidays.
Empty Nesters Or Retirees
With the kids out of the house, this group deeply value keeping connected with their community and are passionate about local issues.
They are more likely to be grandparents concerned about security and are quality-conscious. They are loyal to their brands, and expect better customer service and value for money. They’re more conservative shoppers than the younger age groups, though they are happy to spend on holidays and vehicles.
They may not be as tech savvy, but they still go online on a regular basis.
