The Western Sydney Business Connection (WSBC) has received an investment boost from the NSW Government towards its Visitor Network Strategy.
WSBC General Manager Amanda Brisot thanked the NSW Government, Minister for Tourism and Major Events Adam Marshall and said the $100,000 investment means a lot to the region and the development of the visitor economy in Western Sydney.
“This is about Industry and government coming together in a pubic private partnership to promote western Sydney’s hidden gems – the great outdoors, the multicultural cuisine, our unique arts and culture offering and attractions such as Featherdale and Wet n Wild,” Mrs Brisot said.
“WSBC set out to deliver a co-ordinated strategy providing a vital link between all levels of government and this investment from the NSW Government confirms the WSBC Visitor Network Strategy as a true public private partnership and takes us another step closer to delivering on our goals.” she said.
The WSBC Visitor Network Strategy was initiated in December 2016. Its founding members include; City of Parramatta, Campbelltown City Council, Parramatta Leagues Club, Penrith Panthers, Rooty Hill RSL, Wet n Wild, Sydney Zoo, Australian Turf Club, Museum of Applied Arts & Science and TAFE NSW.
The strategy will drive incremental visitation that will achieve an increase in the area’s tourism value add to $10.2 billion by 2030.
“WSBC will promote the many hidden gems of western Sydney via a smart phone app and a website designed to be a one stop shop for visitors to plan a great day out, find somewhere to stay or a bite to eat,” said Mrs Brisot.
“This money will go towards developing three experience trails across western Sydney – we will start off with cycling, walking and cuisine and later look to add heritage and other great trails.
“It’s time to start promoting what is great about western Sydney and WSBC's strategy does that.
“It is important for industry and local government to see this commitment from State government. It sends a very strong message. It not only gives them confidence for the future but provides that vital link to Sydney and to Destination NSW's resources and marketing channels.
“We are confident the State Government’s commitment will potentially be worth more than the investment alone by boosting confidence in the project and will encourage more investment to reach the $1 million required for the initial stages of the project.”