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5 ways to boost performance through people and purpose

09-Mar-2018 15:55 | Tracy Dawson (Administrator)

Powering people to live their best life

Whether you sell to other businesses, or to consumers, you’re in a ‘people to people’ business.

As marketing and sales functions focus more on ‘customer experience’ and HR evolves into ‘Chief People Officer’, it’s clear our language is shifting to accommodate a view that no longer treats staff or customers as assets or resources – but people.

There’s a good reason for this. Research consistently finds that happier employees make happier customers – in the US, Gallup found engaged employees improve customer relationships, leading to a 20% increase in sales.1

“All high performance organisations are united by a common purpose, and enjoyed many benefits from their ability to think of an impact beyond their business,” explains Ros Coffey, Head of People, Culture and Client Experience with Macquarie Bank.

So what does it take for a business to become a truly people-first, purpose-led organisation?

Click here to read the full article.

Macquarie has been providing Business Banking solutions for over 30 years and provides SME clients with tools and strategies to grow and develop their business. You can get regular updates by subscribing to the monthly newsletter, Strictly Business by visiting If you would like to find out more about how Macquarie can support you to take your business further, call Aisling Osborne or Melissa Chung at our Parramatta office on 0410 310 716 and be connected with one of our banking specialists.

This information has been prepared by Macquarie Bank Limited ABN 46 008 583 542 AFSL and Australian Credit Licence 237502 (“Macquarie”) for general information purposes only. This information does not constitute advice. Opinions expressed are subject to change without notice. No member of Macquarie accepts any liability whatsoever for any direct, indirect, consequential or other loss arising from any use of this information.

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