Visiting Western Sydney just got a lot easier with a one-stop shop website and app launched last night as part of the first ever marketing campaign for Sydney’s West – “SW: you’ll love it as much as we do”.
This is the first time Western Sydney covering 9,000 square kilometres and eight local council areas is being marketed collectively as one destination. The website and app are part of the Western Sydney Visitor Strategy, a concerted group effort driven by the Western Sydney Business Connection to position Western Sydney as a highly competitive region on the world stage.
Visit Sydney’s West website and real time smart phone app provides locals and visitors all the stay, play, work, study and live information together in the one place.
Each Western Sydney suburb is profiled including population, travel distances, schools, languages spoken, median house price and average age of populations. There is also a comprehensive travelling to guide, and a single source of What’s On detailing hundreds of cultural festivals, sporting events, exhibitions, entertainment along with local tourist attractions, walking, hiking and cycling trails, accommodation, places to eat and drink and special offers.
Using world best practice in destination marketing the Visit Sydney’s West strategy and campaign elements have been created by specialist city marketing consultancy Strategetic Consultants best known for delivering the incredibly successful 100% Pure New Zealand campaign.
Western Sydney Business Connection, General Manager, Amanda Brisot said the premise to the Visit Sydney’s West strategy is the focus on growing the visitor economy for the region rather than just attracting tourism dollars.
“It is designed to help the region achieve sustainable growth by attracting skilled migrants, students, investment, business and tourists through showcasing the lifestyle, sociability and other attributes of the area”, said Mrs Brisot.
“Phase one of the marketing program, the website and app are designed to set the foundation that will be extended and enhanced over time.
“Throughout the year we will release additional elements including a direct marketing campaign we are working on with big sporting codes, a Western Sydney Business Events Bureau and major event strategy.” said Mrs Brisot.
The launch event was attended by The Hon. Minister Adam Marshall, MP, Minister for Tourism and Major Events, The Hon. Dr Geoff Lee MP, Member for Parramatta, City of Parramatta Lord Mayor Andrew Wilson, Liverpool City Council Mayor Wendy Waller, key industry bodies, local government and local business.
The Western Sydney Business Connection is the driving force in this unique public private partnership, bringing all levels of government and local businesses together to promote Western Sydney collectively.
Founding members include DNSW, City of Parramatta, Campbelltown City Council, Liverpool City Council, Cumberland City Council, SOPA, Featherdale Wildlife Park, Parramatta Leagues Club, Penrith Panthers, Rooty Hill RSL, Wet n Wild, Sydney Zoo, Australian Turf Club, Museum of Applied Science and TAFE NSW.
The Visitor Strategy aims to bring 185,000 incremental visitors each year with an estimated $25million incremental spend, culminating in 12.8 million visitors and $1.1BN per annum in direct incremental spend by 2030 and 36,000 jobs over 12 years.
A Destination Marketing Organisation (DMO) will be established as a division of Western Sydney Business Connection to deliver the strategy and campaign. The project team will continue to develop an experience portfolio focusing on the area’s lifestyle both now and the future.
Western Sydney Business Connection is also pleased to announce the formation of the Visitor Marketing Advisory Board responsible for leading the DMO. The board is designed to represent the major sub-sectors of the visitor economy including tourism, art and culture, licensed clubs, sport, local government, major events and exhibitions.
The Board will be chaired by current WSBC Board Member Lindy Dietz, General Manager, Campbelltown City Council and will include:
- Tony Chiefari, GM , Featherdale Wildlife Park
- Joyce Dimascio, CEO, Events and Exhibitions Association Australasia
- Bevan Paul, CEO Parramatta Leagues Club
- Susan Skuodas, Senior Manager, Place Making at Sydney Olympic Park Authority
- Jimmy Busteed, Head of Sales, Australian Turf Club
- Arani Duggen, Head of Development, Museum of Applied Arts and Science and current WSBC Board Member
- Julia Pucci, Director Cultural Infrastructure, Western Sydney – Cultural Infrastructure Program Management Office
- Michael Johnson, General Manager, Parkroyal Parramatta
Visit Sydney’s West sydneyswest.com or download the free “Sydneyswest” app - available on iOS and android platforms.