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Why working with purpose is vital to success

09-Nov-2018 13:53 | Lisa Docherty (Administrator)

What one thing could transform trust and loyalty in your business?

The business benefits of a clear, inspiring sense of purpose are well documented. It gives every person in your organisation clarity and confidence, and a compelling reason to come to work every day. And that leads to higher engagement, productivity and retention.

Given the vast majority of employees globally are unsatisfied with their work or simply don’t care according to Gallup’s annual poll (as many as 85 per cent in 20171) – this can significantly impact internal collaboration, as well as customer experience.

But how do you find your ‘why’? If you’ve ever tried to articulate it, you’ll know it’s not as simple as it sounds.

We were fortunate to hear from Start With Why’s David Mead at Macquarie’s Perspective event. Over 400 business leaders gathered in Sydney to hear new perspectives on why purpose matters – and what it could mean to the future of your business.

Click here to read the full article.

Macquarie has been providing Business Banking solutions for over 30 years and provides SME clients with tools and strategies to grow and develop their business. You can get regular updates by subscribing to the monthly newsletter, Strictly Business by visiting If you would like to find out more about how Macquarie can support you to take your business further, call us at our Parramatta office on 0417 518 724 and be connected with one of our banking specialists in your region.

This information has been prepared by Macquarie Bank Limited ABN 46 008 583 542 AFSL and Australian Credit Licence 237502 (“Macquarie”) for general information purposes only. This information does not constitute advice. Opinions expressed are subject to change without notice. No member of Macquarie accepts any liability whatsoever for any direct, indirect, consequential or other loss arising from any use of this information.

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