Australia's 3rd Largest Economy

Marketing and brand strength through COVID-19

21-Apr-2020 13:26 | Tracy Dawson (Administrator)

As business owners, sleepless nights are often part of the mix… but nothing could have prepared any of us for the impact of COVID-19. Undoubtedly, the game has changed forever. The businesses that will survive and emerge even stronger from this crisis are those that can pivot, innovate and adapt to the rapidly evolving situation.

The worst possible thing you can do during these times is turn off your marketing and become invisible. Customers need to feel confident you’re here, you’re strong and in control and you’ve made plans to deal with the crisis.

We all have a unique set of challenges... but it's become very clear that interacting with our markets digitally and allowing customers to buy products and services online is the new normal. Our markets will get used to doing everything online 24/7 over the coming months, enjoy the convenience and likely stick with their new habit.

At Brilliant Digital we are offering a series of free webinars and 30 minute marketing consultations to help you navigate and respond to the unfolding situation. This is the time for strong messaging. The time to put your business under the microscope and review your end to end marketing. The time for laying the foundations of a solid online strategy that will see you through the crisis and beyond.

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