Western Sydney Business Connection’s (WSBC) General Manager, Amanda Brisot, knows how vital small business is to the economy.

“It accounts for a significant proportion of Australia’s employment and production and about one fifth of its GDP. It is also the lifeblood of the local economy and the local community,’’ Brisot said.

Having run and owned her own small business, Brisot understands the freedom and opportunities that it presents, but also the tremendous challenges that come with it.

“I remember the juggle of working with multiple clients, whilst trying to simultaneously win the next contract. At the same time you have to take responsibility for all the accounting and legal requirements, which isn’t everyone’s strong point, and it certainly wasn’t mine.”

“Many small business owners I talk to struggle to find enough time to make the right connections to help grow and support their business. They also feel off track when it comes to their marketing execution and business strategy,” Brisot added.

To assist with their challenges and to support their growth, WSBC has introduced a new 12-month membership package designed specifically for businesses with 20 employees or less. WSBC’s Small Business Membership offers a host of benefits including a one-hour marketing consultation, a business strategy session, access to training and development webinars and networking opportunities.

Kathrine Holland took the leap to small business ownership earlier this year. Establishing a Marketing, Brand Management, and PR Consultancy, Holland is enjoying the flexibility and the ability to make quick decisions. She is now fully focussed on the project at hand as opposed to getting caught up in the complex mechanisms of working for a large organisation.

Holland recently joined WSBC and is looking forward to utilising her membership to connect with liked-minded business leaders.

“As a small start up, memberships are often out of reach. The small business membership is so affordable and offers great opportunities to network with other small businesses in Western Sydney. I also love the buzz around the growth of Western Sydney and surrounding myself with other people who believe in this region and supporting the businesses within it,” Holland said.

WSBC’s Small Business Membership is available for $200 + GST for 12 months. Click here for further information.