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  • 11-Feb-2019 15:57 | Tracy Dawson (Administrator)


    Perth-based Zenith Insurance protects its aged care and community and disability services clients from risks, so they can focus on their important work: protecting vulnerable Australians.

    CEO Kim Gilbert takes his responsibilities seriously. “We want our clients to use their limited finances to best serve their clients,” he explains. “But beyond that, I believe we are all members of the same community and need to help one another.”

    A family culture

    “At Zenith, we all look after one another as a team, and the natural extension of this is that we also look to help other members of our community where possible,” says Gilbert of the supportive, inclusive environment his firm stands for.

    Click here to read the full article.


    Macquarie has been providing Business Banking solutions for over 30 years and provides SME clients with tools and strategies to grow and develop their business. You can get regular updates by subscribing to the monthly newsletter, Strictly Business by visiting macquarie.com.au/businessbanking. If you would like to find out more about how Macquarie can support you to take your business further, call Sam McCarthy at our Parramatta office on 0417 518 724 and be connected with one of our banking specialists.

    This information has been prepared by Macquarie Bank Limited ABN 46 008 583 542 AFSL and Australian Credit Licence 237502 (“Macquarie”) for general information purposes only. This information does not constitute advice. Opinions expressed are subject to change without notice. No member of Macquarie accepts any liability whatsoever for any direct, indirect, consequential or other loss arising from any use of this information.


  • 11-Feb-2019 10:55 | Tracy Dawson (Administrator)

    Stay ahead of your competitors - Latest insights from the Making Western Sydney Greater Report now available

    Most B2B buyers perform 8-12 online searches before interacting with a vendor’s website and are already 57% of the way through the buying process before they speak to a sales representative. So how does your brand perform online?

    The latest Making Western Sydney Greater report explores the different ways businesses are using digital and social media to drive value. With 86% of the world’s population using the internet for an average of six hours per day, connectivity has become part of everyday life. Our latest survey results uncover what you can do to leverage your brand’s online presence to have an advantage.

    In today’s digital world, being able to access information on a business or brand influences how someone feels about your services or products. Your business’ online existence is just as important as its physical existence.

    The latest results told us that many businesses are using digital media without a clear strategy to guide them. Businesses that indicated that they are actively tracking and measuring their ROI (return on investment) are using the data to drive higher conversions. They have a general idea of the value of each customer based on a campaign (lead conversion rate) along with non-revenue conversions (specific call to actions i.e. mailing sign up). Businesses that calculate ROI are 72% more likely to have an effective marketing strategy (Blue Corona).

    There are big opportunities for businesses that use their analytics to understand their client base and tailor their digital marketing to reach their ideal audience using the right channels and language. Compared to traditional marketing, it costs significantly less to put together a digital marketing strategy and with the presence of a global audience online, it makes it easier to interact with existing and potential buyers.

    Before you consider your digital marketing plans, it’s crucial to know which platforms are best for you and your industry along with having an in-depth understanding of how your business currently performs online.

    Know your brand’s social performance

    It’s impossible to know if your efforts are having the right impact on your target market if you’re not measuring the right metrics. Understanding your core KPIs helps to adapt your campaigns to suit your goals. Take the time to audit your digital media performance over the past year and assess the metrics for each channel. Look and where and how you have generated leads, driven traffic to your website, pushed social follows, and increased conversions. Ensure these results align with your goals.

    A high number of likes and shares for a campaign can be encouraging but it’s important that every activity is achieving its pre-defined objective. The most important areas you can measure are reach (how many people see/hear your brand), engagement (shares, likes, comments), conversions (leads/sales) and advocacy (reviews and repeat interactions/referrals).

    A few essential metrics that can be used to evaluate your online performance are:

    • Reach – Look at your follower count, impressions and web traffic. Followers tell you how broad your reach is while impressions show many people could connect with your brand (this measures the number of times your post appeared). Web traffic from social media campaigns is a good indication of potential customers and if your ‘call to action’ is working.
    • Engagement – This is your clicks, likes, shares and comments. These metrics start to show how many people are interested in your product or service and would recommend you to others. If your content is interesting and relevant, it will spark a conversation.
    • Conversions – Your goals will determine these measurements (i.e. increase readership times, generate sales lead etc) but not all visitors complete a conversion on their first visit. Checking out Google Analytics is the easiest way to get an insight into your lead conversion rate, website traffic improvements or you can refer to your CRM for new leads and sources.
    • Advocacy – Brand loyalty and referrals can be measured through various ways. You can look at cost per lead (cost per campaign divided by your qualified leads), the number of reviews and endorsements and understanding the customer lifetime value (revenue earnt from a customer minus money spent on acquiring and serving them).

    After you have audited your brand’s online performance, you’ll be able to determine the effectiveness of your campaigns and which channels are the most successful.

    Focus on what people need and want

    73% of B2B buyers say they want a personalised, B2C-like customer experience (Accenture, 2017). Every part of your digital journey and content creation should be carefully designed around your audience’s interests and needs.

    The Making Western Sydney Greater report showed that industries are relying on digital media to achieve various goals:

    • Manufacturers – using newsletters and their website to promote content (i.e. articles, videos, case studies) & improve search engine optimization (SEO)
    • Property / Construction – sharing content with networks (via LinkedIn, Facebook) to reach shared connections and drive referrals
    • Professional Services – integrating website with social media channels to share content quickly, drive brand awareness and identify key decision makers

    The key to getting the balance right is making sure you don’t focus on what the technology can do but instead look at how you can create mutual value at every opportunity. Every piece of content you create – eNews, blogs, white papers, case studies – is a chance to increase your reach and generate leads.

    The 2016 Demand Gen Report highlighted that 96% of B2B buyers want content with more input from industry thought leaders. With the online world flooded with information, influencer marketing has become one of the most powerful ways to market a business and build trust with your networks. B2C have been using ‘influencers’ to promote products and services for years and now B2B organisations are catching on. By collaborating with an industry influencer or using a brand ambassador you get exposure to a meaningful demographic.

    Social media platforms are major contributors to buying decisions. Leading businesses are using analytics to know customer behaviours and target their online marketing efforts to suit their audience. Sharing content across the right social media platforms can add scale to you campaigns and help to drive higher search engine rankings. Take out the guesswork and look at tools such as Google Trends and SEO programs that can help you discover the most searched, valuable terms for your location and industry.

    In the next edition of Making Western Sydney Greater, we’ll delve deeper into the real benefits of social platforms and how to assess which will be the best fit and value for your brand.


    Making Western Sydney Greater (MWSG) is a collaborative project between William Buck, St. George, Western Sydney University and Western Sydney Business Connection, and forms part of our long-term commitment to drive positive change in the region.


  • 24-Jan-2019 18:05 | Tracy Dawson (Administrator)

    WSA invites suitably qualified and capable organisations to register for receipt of Expression of Interest documentation for the Terminal Precinct Architect and Interior Design Services for Western Sydney Airport.

    WSA will procure the Terminal Precinct Architect and Interior Design Services by carrying out a two-stage competitive process consisting of:

    1. An Expression of Interest stage including an initial registration process; and

    2. A Request for Tender stage which includes an architectural design competition.

    Any parties interested in bidding for the Terminal Precinct Architect and Interior Design Services must complete and submit a registration for Expression of Interest in accordance with the ‘Invitation for Registration’ document available on the Western Sydney Airport website.


  • 24-Jan-2019 09:42 | Tracy Dawson (Administrator)

    Parramatta Light Rail is one of the NSW Government’s major public transport projects, part of a record $89.7 billion infrastructure investment across the state.

    Stage 1 of Parramatta Light Rail will connect Westmead to Carlingford via the Parramatta CBD and Camellia.

    In preparation for construction to start, project Infrastructure Works Contractors CPB Contractors and Downer Joint Venture will be undertaking geotechnical activities and underground services exploration along the Stage 1 corridor from Westmead to Carlingford.

    Investigation Works

    Investigation works from 22 March 2019 will involve:

    • digging holes in the road using saw cutting, jackhammering and excavating for underground utility investigation (high levels of noise)
    • drilling for soil sampling for geotechnical testing
    • investigating identified heritage and archaeological sites
    • reinstating footpath and road surfaces for safe access

    What to Expect

    Project contractors will be in contact directly with business and residents adjacent during February to ensure potential locations and durations of works are understood, including night work impacts.

    For more information, please see the attached notification

  • 22-Jan-2019 15:40 | Tracy Dawson (Administrator)

    The City of Parramatta Land Use Planning Harmonisation Discussion Paper is formally on exhibition from 21 January 2019 until 4 March 2019. The Discussion Paper outlines suggestions for the policies and controls that will form the basis of the consolidated Local Environmental Plan (LEP) and Development Control Plan (DCP) for the City of Parramatta. For some issues, this process could result in changes to the current planning controls applying to certain areas and/or types of development, such as:

    • what types of development are allowed in a particular land use zone, including where dual occupancies can be built and the design requirements for such development;
    • changes to height and floor space ratio controls applying to residential zones;
    • changes to car parking, biodiversity and tree protection controls; and
    • a limited number of changes to the zoning of some sites are suggested to enable the harmonisation of land use plans.

    Copies of the Discussion Paper can be viewed on Council’s website at www.cityofparramatta.nsw.gov.au/planningharmonisation or at the City of Parramatta Customer Contact Centre and Council libraries. 


  • 16-Jan-2019 14:10 | Tracy Dawson (Administrator)

    The highly anticipated $632 million Stage 2 Redevelopment of Campbelltown Hospital is now one step closer to reality with the planning and designing phase of the redevelopment underway. The upgrade will bring state of the art healthcare facilities and amenities to the Campbelltown region, which will rank it among the leading hospitals in Australia.

    A computer generated fly through video has been produced, which showcases both the internal and external designs of the hospital.


  • 13-Dec-2018 13:46 | Tracy Dawson (Administrator)

    The Football Federation Association has today announced that the combined United for Macarthur and South-West Sydney FC bid will become one of two new teams to join the national competition.

    The United for Macarthur and South-West Sydney FC bids were shortlisted in June as contenders for two new teams in an expanded A-League.

    They joined forces in August, combining their individual strengths to submit a single bid that would unite Sydney’s south-west community.

    Mayor George Brticevic said today’s announcement was a win for the entire region that would benefit not only football players and fans, but the economy and community.

    “We’re excited that the months of hard work by everyone involved in this bid have paid off,” Cr Brticevic said.

    “This is a win for Sydney’s south-west community that will benefit present and future players, who will no longer have to leave their area to pursue their chosen sport at an elite level.

    “It will also bring investment to the region, not only around the team, but because of the opportunity to showcase the benefits of investing in our region to a national audience.

    “We’re proud that Campbelltown Sports Stadium will be the home of the new A-League team and we look forward to continuing to work hard in the months ahead in preparation for the 2020-2021 season.”

    Walker Corporation Executive Chairman Lang Walker, who supported the joint bid as a strategic partner, said he was thrilled with the result.

    “South-west Sydney is one of the fastest growing regions in the country,” Mr Walker said.

    “It makes sense that this rapidly expanding community should have a football team to call its own,” he said.

    “I look forward to continuing to support the club as it prepares to field a team in time for the 2020-2021 season.”

    Gino Marra, Director Potentia Capital Finance Group who is also a strategic partner of the bid, said they are elated with the decision.

    “Words cannot explain how our team is feeling. Over the last six months the local community has been asking us if ‘we’ will be successful. This shows that our community has taken ownership of this club already and I believe this is what has got us across the line,” Mr Marra said.

    “I would like to personally thank Mayor George Brticevic, Campbelltown Council and Lang Walker for all their hard work as well as our bid team who have worked extremely hard,” he said.

    “Everyone who worked on this bid believed in it, believes in our community and that’s why I believe we have been successful. Now the hard work begins.”

    Click here to view the original article.  


  • 26-Nov-2018 14:21 | Tracy Dawson (Administrator)

    The HSBC Sydney 7s are coming to Western Sydney and we are celebrating by giving away two double passes to Spotless Stadium's Skydeck where you can catch all the action from your premium allocated seats.

    Tell us in 25 words or less "What you think Western Sydney's best kept secret is?" for your chance to win. Entries are to be sent to abrisot@wsbc.org.au by 5.00pm Friday 18th January 2019, to be eligible to enter*.

    Having had three successful years at Allianz Stadium in Sydney, the hugely popular HSBC Sydney 7s tournament will light up Sydney's West over three action-packed days from February 1-3.

    Upgrade your Sydney 7s experience and soak up the atmosphere with premium seats, amazing views and great hospitality from just $99!

    As an exclusive offer, quote WSBC for a 10% discount on all hospitality packages.

    To book call 1800 619 181 or email hospitality@rugby.com.au

    *T's & C's apply


  • 22-Nov-2018 18:29 | Tracy Dawson (Administrator)


    Don’t miss out!

    Contact the ATC team today to book your next raceday or corporate event:

    Raceday hospitality: hospitality@theATC.com.au

    Corporate functions: info@eventsbyatc.com.au

    or call 1300 729 668.


  • 22-Nov-2018 10:33 | Tracy Dawson (Administrator)

    Northcott’s purpose is to build an inclusive society where people with disability can live the life they choose.

    Learning your child has a disability can be a huge shock, so Northcott wants to be there from day one. Northcott’s services include support in the form of the provision of individual plans, assessing equipment needs, therapy and accessibility assessments of the home and external environments. As you may be aware the National Disability Insurance Scheme (NDIS) funds the core needs but does not go further. This is where we need you.

    To find out more about our recent appeal and to make a donation go to https://northcott.com.au/service/give-now/

    Another way you can support Northcott’s work is by getting involved in International Day of People with Disability.

    Northcott is encouraging local businesses and organisations to get involved with International Day of People with Disability that is held each year on 3 December. It is a day that aims to increase public awareness, understanding and acceptance of people with disability. It’s also a celebration of the contribution people with disability make to the community.

    By gathering together to celebrate this day, you can take practical action to highlight your support of people with disability and actively contribute to building a genuinely inclusive society.

    You can host an event any time between now and the end of the year and raise funds to support Northcott’s important services.

    Your event doesn’t need to be huge - just a small and meaningful gathering such as a morning tea with a gold coin donation or promoting your support of this day.

    Through this action your organisation will help break down barriers for the 4.3 million Australians who are living with disability and help to create positive change in our community.

    For more information on how our organisation can get involved, contact Holly Borbely on:

    P: (02) 9890 0536 or

    E: holly.borbely@northcott.com.au


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